Freshmarketer vs OpenText Core Web Optimization
Freshmarketer
freshworks.comOpenText Core Web Optimization
opentext.comSide by side
| Figure | Freshmarketer | OpenText Core Web Optimization |
|---|---|---|
| Price from | $15/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 6 |
| Spec score · Conversion Rate Optimization Software | 8.9 (#3) | 7.6 (#25) |
| Founded | 2010 | 1991 |
| Headquarters | San Mateo, California, USA | Waterloo, Ontario, Canada |
| Security | Freshworks says its servers are hosted in a data center protected by 24-hour surveillance and kept up to date with security patches. | The overview lists physical security aligned with SSAE16 and SOC2 standards. |
Plans
OpenText Core Web Optimization
- StarterPriced on request
- StandardPriced on request
- EnterprisePriced on request
- EnterprisePrice not published
- StandardPrice not published
- StarterPrice not published
In their own words
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.
OpenText Core Web Optimization
OpenText Core Web Optimization has no write-up on Specifiction yet; its figures are above.