Freshmarketer vs Oracle Responsys
Freshmarketer
freshworks.comOracle Responsys
oracle.comSide by side
| Figure | Freshmarketer | Oracle Responsys |
|---|---|---|
| Price from | $15/mo | $0.17/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 1 |
| Spec score · Marketing Automation Software | 9.1 (#7) | 8.6 (#17) |
| Spec score · All-in-One Marketing Platform | 8.8 (#5) | 8.1 (#15) |
| Channels | It supports email, SMS, WhatsApp, live chat, Apple Message for Business, Google Business Messages, LINE, Instagram direct messages, Facebook Messenger, and social media campaigns. | Campaign Designer supports email, SMS, mobile app push and in-app messages, and web push. |
| CRM integrations | native | multiple |
| Customer journeys | It provides automated, cross-channel customer journeys. | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2010 | 1977 |
| Headquarters | San Mateo, California, USA | Austin, Texas, USA |
| Integrations | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. | Responsys apps connect programs and campaign messages to external systems; apps are available from Oracle and other developers through Oracle Cloud Marketplace. |
| Purpose | Freshmarketer provides AI-powered marketing automation to generate sales-ready leads, support multichannel engagement, and drive business impact. | Oracle Responsys is a cross-channel campaign management platform for B2C marketing teams to create targeted audiences and deliver personalized messages in near real time. |
| Security | Freshworks says its servers are hosted in a data center protected by 24-hour surveillance and kept up to date with security patches. | Security features include access controls, data redaction, encryption at rest, HTTPS REST APIs, and secure file transfer options. |
Plans
Oracle Responsys
- Marketing Automation Responsys Enterprise Cloud Service$2 a year
In their own words
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.
Oracle Responsys
Oracle Responsys has no write-up on Specifiction yet; its figures are above.