Freshmarketer vs Regal
Freshmarketer
freshworks.comRegal
regal.aiSide by side
| Figure | Freshmarketer | Regal |
|---|---|---|
| Price from | $15/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 2 |
| Spec score · Marketing Automation Software | 9.1 (#7) | 7.7 (#73) |
| Analytics | Its reporting includes an e-commerce dashboard, email and SMS performance metrics, revenue attribution, A/B testing, heatmaps, and session replay. | The product includes analytics, reporting, customizable dashboards, transcription, summaries and conversation intelligence. |
| Channels | It supports email, SMS, WhatsApp, live chat, Apple Message for Business, Google Business Messages, LINE, Instagram direct messages, Facebook Messenger, and social media campaigns. | Agents can be deployed across voice, SMS and chat, with human-agent collaboration. |
| CRM integrations | native | multiple |
| Customer journeys | It provides automated, cross-channel customer journeys. | Yes |
| Founded | 2010 | 2020 |
| Headquarters | San Mateo, California, USA | New York City, United States |
| Integrations | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. | Regal advertises more than 40 integrations covering CRMs, marketing platforms and other business systems. |
| Security | Freshworks says its servers are hosted in a data center protected by 24-hour surveillance and kept up to date with security patches. | The pricing page lists SOC 2 Type II, HIPAA, GDPR, CCPA, and PCI DSS compliance; the security page describes SOC 2 certification and adherence to GDPR and CCPA standards. |
| Support | Freshworks directs Freshmarketer pricing and signup questions to [email protected]. | All plans include a dedicated implementation team, emergency support and integration help from forward-deployed engineers. |
Plans
In their own words
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.