Freshmarketer vs Twilio Segment
Freshmarketer
freshworks.com
Twilio Segment
twilio.comSide by side
| Figure | Freshmarketer | Twilio Segment |
|---|---|---|
| Price from | $15/mo | $120/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 10 |
| Spec score · Marketing Automation Software | 9.1 (#7) | 9.0 (#10) |
| Founded | 2010 | 2008 |
| Free plan | Yes | Yes |
| Headquarters | San Mateo, California, USA | San Francisco, California |
| Integrations | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. | The official destination catalog lists integrations including Amplitude, AWS S3, Braze, Google Analytics, HubSpot, Salesforce, Snowflake-related warehouse tools, Zendesk and Zapier. |
| Starting price | Paid plans start at $15 per month, billed annually. | 120 |
Plans
Twilio Segment
- FreeFree
- Team$120 a month
- BusinessPriced on request
- BusinessPrice not published
- Customer Data PlatformPrice not published
- Customer Data PlatformPriced on request
- FreeFree
- Team$120 a month
- BusinessPriced on request
- Customer Data PlatformPriced on request
In their own words
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.
Twilio Segment
Twilio Segment has no write-up on Specifiction yet; its figures are above.