Frontify vs Playbook

Frontify combines digital asset management, brand guidelines, and templates for organizations coordinating a brand across teams, regions, or partners. It supports images, videos, documents, audio, fonts, logos, icons, and design files, with metadata and tagging, approval workflows, version history, and guest sharing. Its guideline builder uses customizable content blocks to organize elements such as logos, colors, and messaging. Frontify lists integrations including Adobe Creative Cloud, Figma, Canva, Slack, Microsoft Copilot Studio, and WordPress. Desktop and mobile apps provide access to assets, guidelines, and templates; the desktop app also supports finding assets and dragging them into other tools. The company says it advises customers during implementation, with partners available for large operations and migrations. Access controls include single sign-on, access requests, invitations, and granular permissions, and uploaded assets undergo malware scanning. Enterprise customers can choose data hosting in North Virginia or Frankfurt. Pricing is on request, using monthly active user pricing and six-month usage averaging.

Playbook is a digital asset management platform for organizing and sharing creative files, including images, video, audio, documents, and 3D models. It supports formats such as JPEG, PNG, SVG, TIFF, MP4, MOV, MP3, PDF, PSD, and AI. Metadata and tagging, approval workflows, version history, guest sharing, and API access are listed capabilities. Playbook is available on the web, iOS, and Android, with a desktop sync app; two-way desktop syncing is restricted to paid plans. Share links can require passwords and have expiration dates, while paid plans add shared-link controls. Security features include encryption at rest, two-factor authentication, backups, and malware scanning. The free plan is free and includes 100GB storage, up to 300 assets, three members, three guests, one publish page, and 1,000 API calls monthly. Pro costs $10 a month when billed yearly, per member, and includes 2TB storage. Plans apply per workspace owned by the account owner.