Fullstory vs Microsoft Clarity
Fullstory
fullstory.com
Microsoft Clarity
clarity.microsoft.comSide by side
| Figure | Fullstory | Microsoft Clarity |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 6 | 2 |
| Spec score · Heatmap and session replay tools | 9.0 (#9) | 8.7 (#13) |
| Spec score · Website Optimization Tools | 8.9 (#5) | 8.2 (#17) |
| Spec score · Session Replay Software | 8.9 (#5) | 8.3 (#16) |
| Spec score · Session Recording Software | 8.9 (#6) | 8.4 (#12) |
| Spec score · Behavior Analytics | 8.9 (#5) | 8.2 (#12) |
| Spec score · Web And Mobile Analytics Software | 8.8 (#6) | 8.3 (#15) |
| Spec score · Visitor Behavior Intelligence Software | 8.8 (#5) | 8.3 (#14) |
| Spec score · Mobile App Analytics Software | 8.8 (#10) | 8.2 (#21) |
| Free plan | Yes | Yes |
| Heatmaps | Heatmap tooling includes scroll maps, click maps and conversion maps. | Heatmaps show where users click, scroll, drop off, and focus. |
| Mobile capture | Yes | Yes |
| Rage-click detection | Yes | Yes |
| Session recordings | Yes | Session recordings show real user sessions and key journey moments. |
Plans
Fullstory
- FullstoryFreeFree
- FullstoryFreeFree
- AdvancedPriced on request
- BusinessPriced on request
- Data DirectPriced on request
- EnterprisePriced on request
In their own words
Fullstory
Fullstory is a behavioral analytics platform for businesses examining customer experiences across websites, web apps, and mobile apps. It brings together session replay, heatmaps, watched elements, tabbed browsing, and developer tools. Analytics features include dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, guides and surveys, and sentiment signals. Fullcapture collects behavior from web and mobile apps into a single stream processed on the server. Mobile replay reconstructs sessions from draw instructions rather than screenshots and supports iOS, Android, Flutter, React Native, and Cordova/Capacitor. Teams can add custom event data through webhooks and JavaScript or HTTP APIs. Privacy controls allow captured elements to be masked or excluded, using either non-technical rules or code-first controls. A new account's 14-day trial includes up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats. FullstoryFree lists 30,000 sessions, 10 seats, and one-year replay and analytics retention; its price is not listed. If its monthly session limit is exceeded, existing sessions remain accessible, but new ones stop until the next cycle or an upgrade.
Microsoft Clarity
Microsoft Clarity is a behavior analytics tool for websites and apps, offering heatmaps, session recordings, and insights into user interactions. Heatmaps show clicks, scrolling, focus, drop-off, and conversion patterns; rage-click and dead-click insights can help identify interaction trouble spots. Recordings are retained for 30 days. Clarity also includes AI summaries, AI chat, AI visibility, and brand agents. Its mobile SDK supports Android, iOS, Flutter, and React Native, with low-code setup described as having minimal performance or bandwidth impact. Google Analytics integration connects behavior data with analytics, and Clarity also offers an MCP server and a live browser extension. Microsoft lists Clarity as free forever, with all features included, unlimited heatmaps, websites, and team members, and no traffic limits. The listed Free plan is free. Microsoft says user data is not shared with third parties and presents the product as GDPR and CCPA ready. Clarity is built by Microsoft and is used by more than 2 million sites and apps globally.