Fullstory vs MIDA
Fullstory
fullstory.com
MIDA
mida-app.ioSide by side
| Figure | Fullstory | MIDA |
|---|---|---|
| Price from | Free | $9.99/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 6 | 5 |
| Spec score · Heatmap and session replay tools | 9.0 (#9) | 8.5 (#18) |
| Analytics | Fullstory Analytics includes dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, session replay, heatmaps, guides and surveys, and sentiment signals. | Funnel and bounce analytics track visitor progression from product view to cart to purchase and identify drop-offs. |
| Free plan | Yes | Yes |
| Heatmaps | Heatmap tooling includes scroll maps, click maps and conversion maps. | It tracks clicks, scrolls, and mouse movements, and offers conversion heatmaps and revenue click tracking. |
| Mobile capture | Yes | Yes |
| Rage-click detection | Yes | Yes |
| Session recordings | Yes | Yes |
| Session Replay | The platform reconstructs users’ web and mobile experiences so teams can inspect interactions and friction after the session. | Session replays show shoppers browsing, clicking, scrolling, and completing or abandoning checkout. |
Plans
Fullstory
- FullstoryFreeFree
- FullstoryFreeFree
- AdvancedPriced on request
- BusinessPriced on request
- Data DirectPriced on request
- EnterprisePriced on request
MIDA
- FreeFree
- Basic$9.99 a month
- Growth$19.99 a month
- Advanced$39.99 a month
- Enterprise$79.90 a month
In their own words
Fullstory
Fullstory is a behavioral analytics platform for businesses examining customer experiences across websites, web apps, and mobile apps. It brings together session replay, heatmaps, watched elements, tabbed browsing, and developer tools. Analytics features include dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, guides and surveys, and sentiment signals. Fullcapture collects behavior from web and mobile apps into a single stream processed on the server. Mobile replay reconstructs sessions from draw instructions rather than screenshots and supports iOS, Android, Flutter, React Native, and Cordova/Capacitor. Teams can add custom event data through webhooks and JavaScript or HTTP APIs. Privacy controls allow captured elements to be masked or excluded, using either non-technical rules or code-first controls. A new account's 14-day trial includes up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats. FullstoryFree lists 30,000 sessions, 10 seats, and one-year replay and analytics retention; its price is not listed. If its monthly session limit is exceeded, existing sessions remain accessible, but new ones stop until the next cycle or an upgrade.