MIDA

Spec sheet

Product

MIDA is a Shopify conversion optimization platform for analyzing store visitor behavior and improving revenue.Read 8 Oct 2026 · docs.mida-app.io

Intended users

MIDA describes its heatmaps as designed for Shopify ecommerce managers, marketers, and UX designers.Read 8 Oct 2026 · mida-app.io

Free plan

YesRead 23 Sep 2026 · mida-app.io

Paid from

9.99Read 23 Sep 2026 · mida-app.io

Support

MIDA’s documentation advertises 24/6 customer support and lists Crisp Chat and email as contact channels.Read 8 Oct 2026 · docs.mida-app.io

Headquarters

Hanoi, VietnamRead 19 Oct 2026 · mida-app.io

AI features

MIDA offers AI session summaries, email reports, analytics summaries, and an AI Assistant.Read 8 Oct 2026 · docs.mida-app.io

Analytics

Funnel and bounce analytics track visitor progression from product view to cart to purchase and identify drop-offs.Read 8 Oct 2026 · docs.mida-app.io

Data processing

MIDA’s DPA says session replay DOM snapshots have sensitive fields masked and that passwords and payment card data are excluded from collection.Read 8 Oct 2026 · mida-app.io

Heatmaps

It tracks clicks, scrolls, and mouse movements, and offers conversion heatmaps and revenue click tracking.Read 8 Oct 2026 · docs.mida-app.io

Mobile capture

YesRead 23 Sep 2026 · mida-app.io

Monthly session limit

3000Read 23 Sep 2026 · mida-app.io

Other insights

Search Insight identifies on-site search opportunities, while Error Insight detects technical issues and third-party app conflicts.Read 8 Oct 2026 · docs.mida-app.io

Privacy and storage

The privacy policy says personal and customer data is stored on MIDA servers in the United States using Linode until cancellation or app uninstallation.Read 8 Oct 2026 · mida-app.io

Rage-click detection

YesRead 23 Sep 2026 · mida-app.io

Security measures

The DPA lists encryption in transit and at rest, MFA for admin accounts, least-privilege access, and regular penetration tests and vulnerability scans.Read 8 Oct 2026 · mida-app.io

Session recordings

YesRead 23 Sep 2026 · mida-app.io

Session replay

Session replays show shoppers browsing, clicking, scrolling, and completing or abandoning checkout.Read 8 Oct 2026 · docs.mida-app.io

Setup

The setup instructions say to install MIDA from the Shopify App Store and enable the app embed; the docs describe setup as requiring no coding.Read 8 Oct 2026 · docs.mida-app.io

Shopify Plus limit

Checkout recording is listed for Shopify Plus stores.Read 8 Oct 2026 · docs.mida-app.io

Plans and prices

Every MIDA plan and price →

Where Specifiction places it

• Heatmap and session replay tools#18 of 638.5