MIDA vs Mouseflow
MIDA
mida-app.ioMouseflow
mouseflow.comSide by side
| Figure | MIDA | Mouseflow |
|---|---|---|
| Price from | $9.99/mo | $25/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 5 | 9 |
| Spec score · Heatmap and session replay tools | 8.5 (#18) | 9.2 (#4) |
| Free plan | Yes | Yes |
| Headquarters | Hanoi, Vietnam | Copenhagen, Denmark |
| Heatmaps | It tracks clicks, scrolls, and mouse movements, and offers conversion heatmaps and revenue click tracking. | Mouseflow provides click, scroll, geo, attention, movement, interactive and friction heatmaps. |
| Intended users | MIDA describes its heatmaps as designed for Shopify ecommerce managers, marketers, and UX designers. | Mouseflow describes use cases for marketing, CRO, ecommerce, UX and design, and analytics teams seeking to understand visitor behavior and improve conversions. |
| Mobile capture | Yes | Yes |
| Monthly session limit | 3000 | 5000 |
| Product | MIDA is a Shopify conversion optimization platform for analyzing store visitor behavior and improving revenue. | Mouseflow tracks clicks, mouse movement, scrolls, forms, and page content as visitors browse a website, then sends the data to its platform. |
| Rage-click detection | Yes | Yes |
| Session recordings | Yes | Yes |
| Session replay | Session replays show shoppers browsing, clicking, scrolling, and completing or abandoning checkout. | The platform recreates individual visitor sessions in video-style playback, including clicks, scrolling and other interactions. |
| Setup | The setup instructions say to install MIDA from the Shopify App Store and enable the app embed; the docs describe setup as requiring no coding. | The pricing FAQ says to install Mouseflow by adding a JavaScript snippet before the website's closing body tag, with plugins and integrations also available. |
| Support | MIDA’s documentation advertises 24/6 customer support and lists Crisp Chat and email as contact channels. | Official materials advertise live chat and email support, with priority support and customer-success-manager options on higher tiers. |
Plans
MIDA
- FreeFree
- Basic$9.99 a month
- Growth$19.99 a month
- Advanced$39.99 a month
- Enterprise$79.90 a month
Mouseflow
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- EnterprisePriced on request
In their own words
Mouseflow
Mouseflow records website visitor behavior, tracking clicks, mouse movement, scrolls, forms, and page content. Its platform includes session replay, heatmaps, friction detection, conversion funnels, journey analytics, form analytics, and feedback surveys. Mouseflow says it records all sessions without sampling, and includes rage-click detection and mobile capture. Ask Mina lets users ask questions about behavioral data, while Mina Insights surfaces patterns and friction. Integrations listed include Adobe Analytics, Google Analytics, Google Tag Manager, AB Tasty, Shopify, and Google Ads. Setup can use a JavaScript snippet before the closing body tag, with plugins and integrations also available. Mouseflow says its data centers are ISO 27001 and SOC 1 Type II certified, with PCI DSS compliance, and that its US data center meets HIPAA standards. It says IP addresses are masked automatically and EU customer data is stored in the EU. The free plan includes 500 sessions per month; paid plans include stated session and retention limits. When a monthly session allowance runs out, tracking stops until refill or upgrade.