Fullstory vs Mouseflow
Fullstory
fullstory.comMouseflow
mouseflow.comSide by side
| Figure | Fullstory | Mouseflow |
|---|---|---|
| Price from | Free | $25/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 9 |
| Spec score · Heatmap and session replay tools | 9.0 (#9) | 9.2 (#4) |
| Spec score · Session Replay Software | 8.9 (#5) | 8.8 (#8) |
| Spec score · Session Recording Software | 8.9 (#6) | 8.9 (#7) |
| Spec score · Customer Service Screen Recording Software | 8.8 (#3) | 8.7 (#4) |
| Documentation | Documentation spans developer API references, mobile deployment guides, help-center configuration articles, release notes and a Trust Center. | Public API documentation includes endpoint examples, curl requests, response schemas, authentication guidance and filtering parameters. |
| Free plan | Yes | Yes |
| Heatmaps | Heatmap tooling includes scroll maps, click maps and conversion maps. | Mouseflow provides click, scroll, geo, attention, movement, interactive and friction heatmaps. |
| Integrations | Fullstory offers an out-of-the-box partner ecosystem, an open API, webhooks, JavaScript and HTTP APIs, plus data-layer capture for analytics platforms. | The integration catalog lists 42 integrations, including Google Analytics, Google Tag Manager, Adobe Analytics, AB Tasty, Shopify, Google Ads, Salesforce, Slack and Microsoft Teams. |
| Licence | The hosted Fullstory service is proprietary; its free-service terms reserve Fullstory ownership and prohibit redistribution or reverse engineering. | Mouseflow Terms grant a limited SaaS access licence and state that the software, service and documentation remain Mouseflow property; no underlying source-code licence is granted. |
| Mobile capture | Yes | Yes |
| Rage-click detection | Yes | Yes |
| Rating on GetApp | 4.6 out of 5 from 67 reviews | 4.7 out of 5 from 122 reviews. |
| Rating on Trustpilot | 2.6 out of 5 from 4 reviews | 2.8 out of 5 from 3 reviews. |
| Self-hosting | Fullstory itself is SaaS; customers can run an on-premise open-source Relay reverse proxy that forwards traffic to Fullstory servers. | The official licensing model describes hosted SaaS access rather than a self-hosted deployment. |
| Session recordings | Yes | Yes |
| Session Replay | The platform reconstructs users’ web and mobile experiences so teams can inspect interactions and friction after the session. | The platform recreates individual visitor sessions in video-style playback, including clicks, scrolling and other interactions. |
| What it does | Fullstory is a cloud behavioral-data platform that captures interactions across websites and mobile apps and combines replay, analytics, funnels, heatmaps, guides, surveys and warehouse export. | Mouseflow records website interactions and analyzes them with replays, heatmaps, funnels, forms and feedback tools. |
Plans
Fullstory
- FullstoryFreeFree
- FullstoryFreeFree
- AdvancedPriced on request
- BusinessPriced on request
- Data DirectPriced on request
- EnterprisePriced on request
Mouseflow
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- EnterprisePriced on request
In their own words
Fullstory
Fullstory is a behavioral analytics platform for businesses examining customer experiences across websites, web apps, and mobile apps. It brings together session replay, heatmaps, watched elements, tabbed browsing, and developer tools. Analytics features include dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, guides and surveys, and sentiment signals. Fullcapture collects behavior from web and mobile apps into a single stream processed on the server. Mobile replay reconstructs sessions from draw instructions rather than screenshots and supports iOS, Android, Flutter, React Native, and Cordova/Capacitor. Teams can add custom event data through webhooks and JavaScript or HTTP APIs. Privacy controls allow captured elements to be masked or excluded, using either non-technical rules or code-first controls. A new account's 14-day trial includes up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats. FullstoryFree lists 30,000 sessions, 10 seats, and one-year replay and analytics retention; its price is not listed. If its monthly session limit is exceeded, existing sessions remain accessible, but new ones stop until the next cycle or an upgrade.
Mouseflow
Mouseflow records website visitor behavior, tracking clicks, mouse movement, scrolls, forms, and page content. Its platform includes session replay, heatmaps, friction detection, conversion funnels, journey analytics, form analytics, and feedback surveys. Mouseflow says it records all sessions without sampling, and includes rage-click detection and mobile capture. Ask Mina lets users ask questions about behavioral data, while Mina Insights surfaces patterns and friction. Integrations listed include Adobe Analytics, Google Analytics, Google Tag Manager, AB Tasty, Shopify, and Google Ads. Setup can use a JavaScript snippet before the closing body tag, with plugins and integrations also available. Mouseflow says its data centers are ISO 27001 and SOC 1 Type II certified, with PCI DSS compliance, and that its US data center meets HIPAA standards. It says IP addresses are masked automatically and EU customer data is stored in the EU. The free plan includes 500 sessions per month; paid plans include stated session and retention limits. When a monthly session allowance runs out, tracking stops until refill or upgrade.