Fullstory vs Smartlook
Fullstory
fullstory.com
Smartlook
smartlook.comSide by side
| Figure | Fullstory | Smartlook |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 1 |
| Spec score · Heatmap and session replay tools | 9.0 (#9) | 8.3 (#27) |
| Spec score · Website Optimization Tools | 8.9 (#5) | 7.6 (#21) |
| Spec score · Session Replay Software | 8.9 (#5) | 7.7 (#24) |
| Spec score · Session Recording Software | 8.9 (#6) | 7.7 (#25) |
| Spec score · Behavior Analytics | 8.9 (#5) | 7.7 (#19) |
| Spec score · Web And Mobile Analytics Software | 8.8 (#6) | 7.7 (#21) |
| Spec score · Customer Service Screen Recording Software | 8.8 (#3) | 7.6 (#11) |
| Spec score · Visitor Behavior Intelligence Software | 8.8 (#5) | 7.7 (#20) |
| Spec score · Funnel Analytics | 8.8 (#6) | 7.7 (#18) |
| Spec score · Mobile App Analytics Software | 8.8 (#10) | 7.7 (#29) |
| Free plan | Yes | Yes |
| Integrations | Fullstory offers an out-of-the-box partner ecosystem, an open API, webhooks, JavaScript and HTTP APIs, plus data-layer capture for analytics platforms. | Listed integrations include Google Firebase, HubSpot, Salesforce, Segment, Slack, Intercom, Jira, Mixpanel, Sentry, and Zapier. |
| Mobile capture | Yes | Yes |
| Rage-click detection | Yes | Yes |
| Session recordings | Yes | Session recordings let teams review user sessions and filter to find important moments. |
Plans
Fullstory
- FullstoryFreeFree
- FullstoryFreeFree
- AdvancedPriced on request
- BusinessPriced on request
- Data DirectPriced on request
- EnterprisePriced on request
In their own words
Fullstory
Fullstory is a behavioral analytics platform for businesses examining customer experiences across websites, web apps, and mobile apps. It brings together session replay, heatmaps, watched elements, tabbed browsing, and developer tools. Analytics features include dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, guides and surveys, and sentiment signals. Fullcapture collects behavior from web and mobile apps into a single stream processed on the server. Mobile replay reconstructs sessions from draw instructions rather than screenshots and supports iOS, Android, Flutter, React Native, and Cordova/Capacitor. Teams can add custom event data through webhooks and JavaScript or HTTP APIs. Privacy controls allow captured elements to be masked or excluded, using either non-technical rules or code-first controls. A new account's 14-day trial includes up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats. FullstoryFree lists 30,000 sessions, 10 seats, and one-year replay and analytics retention; its price is not listed. If its monthly session limit is exceeded, existing sessions remain accessible, but new ones stop until the next cycle or an upgrade.
Smartlook
Smartlook combines session recordings with event-based analytics for websites and mobile apps. It supports web, iOS, Android, and an API. Funnels identify where users leave, while heatmaps show clicks and scrolling; rage-click detection and mobile capture are also available. Mobile crash reports connect a crash with the recording and preceding events. Smartlook says its SDKs automatically mask passwords, numbers, and form contents in recordings. Its listed security measures include SSL/TLS transfer encryption, AWS infrastructure, and a Data Protection Officer. Integrations include Google Firebase, HubSpot, Salesforce, Segment, Slack, Intercom, Jira, Mixpanel, Sentry, and Zapier. The free plan costs nothing, subject to limitations, and allows 20 REST API requests per hour. New paid plans have not been available since 31 May 2026. The standalone platform is scheduled for decommissioning on 30 September 2027; online support is scheduled through 31 August 2027.