Fullstory vs Umeng U-App

Fullstory is a behavioral analytics platform for businesses examining customer experiences across websites, web apps, and mobile apps. It brings together session replay, heatmaps, watched elements, tabbed browsing, and developer tools. Analytics features include dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, guides and surveys, and sentiment signals. Fullcapture collects behavior from web and mobile apps into a single stream processed on the server. Mobile replay reconstructs sessions from draw instructions rather than screenshots and supports iOS, Android, Flutter, React Native, and Cordova/Capacitor. Teams can add custom event data through webhooks and JavaScript or HTTP APIs. Privacy controls allow captured elements to be masked or excluded, using either non-technical rules or code-first controls. A new account's 14-day trial includes up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats. FullstoryFree lists 30,000 sessions, 10 seats, and one-year replay and analytics retention; its price is not listed. If its monthly session limit is exceeded, existing sessions remain accessible, but new ones stop until the next cycle or an upgrade.

Umeng U-App provides mobile app analytics and marketing attribution to help teams understand users and assess channel performance. Its reports include DAU, MAU, new users, launches, retention, churn, and engagement. Teams can define events and funnels, segment users, inspect individual users, and study page and behavior paths. Advanced analysis includes custom SQL, dashboards, and a dashboard marketplace. Optional attribution covers channel ROAS and eCPI, OneLink distribution, app-store downloads, and in-app purchases; Umeng says it connects to more than 15 advertising channels. SDKs are listed for Android, iOS, HarmonyOS NEXT, Flutter, React Native, Cocos2d-x, Unity3D, and Quick App platforms, and the SDK center includes a web analytics scenario. OpenAPI access has documentation, error codes, debugging, and generated SDK examples. Umeng says its AI assistant integration supports read-only queries, filters sensitive fields on the server, and keeps data within Alibaba Cloud. The free Standard edition is described for independent developers and small to medium teams. It costs nothing and includes 500 apps, 20 dashboards, two years of log retention, two daily funnel runs, no retention analysis, no real-time data, and 160,000 daily general OpenAPI calls. Umeng was founded in 2010 and is based in Beijing, China.