Fullstory vs Zendesk Guide
Fullstory
fullstory.com
Zendesk Guide
zendesk.comSide by side
| Figure | Fullstory | Zendesk Guide |
|---|---|---|
| Price from | Free | $19/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 10 |
| Spec score · Customer Journey Analytics Software | 8.7 (#4) | 8.4 (#7) |
| Company legal name | Crunchbase identifies the legal entity as FullStory, Inc. | The Google Play listing identifies the developer as Zendesk, Inc. |
| Documentation | Documentation spans developer API references, mobile deployment guides, help-center configuration articles, release notes and a Trust Center. | Official documentation includes getting-started tutorials, agent and administrator guides, REST API v2 references and Apps references. |
| Free plan | Yes | No |
| Integrations | Fullstory offers an out-of-the-box partner ecosystem, an open API, webhooks, JavaScript and HTTP APIs, plus data-layer capture for analytics platforms. | Zendesk Marketplace lists more than 1,200 apps, connectors, themes and partners. |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 46 reviews | 4.4 out of 5 from 1,061 ratings |
| Rating on GetApp | 4.6 out of 5 from 67 reviews | 4.4 out of 5 from 4,054 reviews |
| SDKs | Mobile installation documentation covers Android, iOS, Flutter, React Native, Cordova and Capacitor SDK/API paths. | Zendesk documents Android Support SDK packages for UI components and API providers distributed through Gradle. |
| Security certifications | The Trust Center lists SOC 2, SOC 3, ISO 27001, ISO 27701, ISO 27017, ISO 27018, ISO 42001, GDPR and CCPA frameworks. | Zendesk lists SOC 2 Type II, ISO 27001:2022, ISO 27018:2019, ISO 27701:2019, ISO 27017:2015, FedRAMP LI-SaaS and other certifications. |
| System requirements | The developer guide directs Browser API version 2 users to a dedicated system-requirements page before implementation. | The web application requires Windows or macOS, at least 8 GB RAM, 10 Mbps upload and download, and current Chrome, Firefox, Safari or Edge with JavaScript, cookies and local storage enabled. |
| What it does | Fullstory is a cloud behavioral-data platform that captures interactions across websites and mobile apps and combines replay, analytics, funnels, heatmaps, guides, surveys and warehouse export. | Zendesk Guide provides customizable internal, IT, agent-only and customer-facing knowledge bases with self-service access. |
Plans
Fullstory
- FullstoryFreeFree
- FullstoryFreeFree
- AdvancedPriced on request
- BusinessPriced on request
- Data DirectPriced on request
- EnterprisePriced on request
Zendesk Guide
- Suite Team$55 a month
- Suite Professional$115 a month
- Suite Enterprise + CopilotPrice not published
- Support Team$19 a month
- Copilot add-on$50 a month
- Workforce Engagement Bundle add-on$50 a month
- Suite Team$55 a month
- Contact Center add-on$83 a month
- Suite Professional$115 a month
- Suite Enterprise + CopilotPriced on request
In their own words
Fullstory
Fullstory is a behavioral analytics platform for businesses examining customer experiences across websites, web apps, and mobile apps. It brings together session replay, heatmaps, watched elements, tabbed browsing, and developer tools. Analytics features include dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, guides and surveys, and sentiment signals. Fullcapture collects behavior from web and mobile apps into a single stream processed on the server. Mobile replay reconstructs sessions from draw instructions rather than screenshots and supports iOS, Android, Flutter, React Native, and Cordova/Capacitor. Teams can add custom event data through webhooks and JavaScript or HTTP APIs. Privacy controls allow captured elements to be masked or excluded, using either non-technical rules or code-first controls. A new account's 14-day trial includes up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats. FullstoryFree lists 30,000 sessions, 10 seats, and one-year replay and analytics retention; its price is not listed. If its monthly session limit is exceeded, existing sessions remain accessible, but new ones stop until the next cycle or an upgrade.
Zendesk Guide
Zendesk Guide has no write-up on Specifiction yet; its figures are above.