Funnel Leasing vs Union
Funnel Leasing
funnelleasing.com
Union
gounion.comSide by side
| Figure | Funnel Leasing | Union |
|---|---|---|
| Price from | $2.03/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 3 | 1 |
| Spec score · Property Leasing Software | 8.7 (#1) | 6.8 (#23) |
| Spec score · Property Management CRM Software | 8.6 (#6) | 6.7 (#25) |
| CRM | Its renter-centric CRM manages prospects and residents and includes contact-center and omnichannel communications. | The CRM combines calls, texts, emails, tours, and applications on a unified prospect timeline, with interactions and actions logged on the record. |
| Founded | 2011 | 2018 |
| Headquarters | Odessa, Florida, United States | Austin, Texas, United States |
| Implementation | Funnel says typical implementations take around 60 days for the initial property wave, with an implementation manager and onboarding that can last 6–10 weeks depending on portfolio size and product selection. | Union says most operators go live about 30 days after kickoff. |
| Integrations | Fabric is designed to connect an operator's ILS, PMS, LLM and other vendors through open connectors and exports. | Union says it works with Yardi, RealPage, ResMan, and Entrata, while leaving the property management system in place. |
| Support | Funnel clients receive designated customer service managers, a resource library, and training resources for new team members. | Union says Customer Success is on-site for kickoff, customers receive direct Slack access to its team, and Product holds weekly customer working sessions. |
Plans
Funnel Leasing
- Funnel Intelligence$3.70 a month
- Funnel Essentials$2.03 a month
- Full FunnelPriced on request
In their own words
Funnel Leasing
Funnel Leasing is a front-office AI platform for multifamily operators, connecting renter interactions and workflows from inquiry through renewal. Its renter-centric CRM manages prospects and residents, with contact-center and omnichannel communications. Workflows can automate tour confirmations, lead re-engagement, move-in messages, surveys, and renewal follow-up through SMS, email, or agent tasks. Fenix includes prospect, resident, and voice AI agents, workflows, an assistant, a business analyst, performance scoring, and sentiment analysis. The mobile-first online leasing process gathers identity, income, and background information, then can approve applications automatically or route them for review. Resident tools include applications, screening, fraud tools, a portal and mobile app, payments, renewals, and move-in and move-out checklists. Listed integrations include Yardi, Entrata, RealPage, and ResMan; Funnel says its Yardi integration supports Voyager and RentCafe and syncs pricing and availability in real time for quoting. Funnel says it works with property management companies with more than 2,000 units. Funnel Intelligence costs $3.70 a month, billed at $3.70 per unit, per month.
Union
Union is a web-based, paid CRM for multifamily housing. It places marketing, leasing, applications, renewals, and resident revenue on one renter record. The CRM timeline combines calls, texts, emails, tours, and applications, with actions logged. Its voice agent answers calls, qualifies prospects, checks availability and pricing, books tours, and can transfer a conversation with context. Web chat responds around the clock using live CRM data and can hand off to a person. Agent Assist suggests replies and shows renter or property context while employees control what is sent. One leasing flow covers applications, TransUnion credit and background screening, Mastercard income verification, document generation, and e-signature. Renewals reuse the resident record, with operators deciding which outreach AI handles. Union says it works with Yardi, RealPage, ResMan, and Entrata. Pricing is custom, quoted per unit and product. Union was founded in 2018 and is headquartered in Austin, Texas.