| Price from | $300/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 3 | 4 |
| Spec score · Marketing Analytics Software | 7.8 (#18) | 8.8 (#4) |
| Founded | 2014 | 2014 |
| Headquarters | Stockholm, Sweden | Palo Alto, California, United States |
| Integrations | The connector directory lists 640 connectors, including Facebook Ads, Google Ads, Google Analytics, TikTok Ads and LinkedIn. | Singular provides a partner integration directory with a searchable partner browser. |
| Security | Funnel states that it is ISO 27001 certified, has undergone a SOC 2 Type 2 attestation, and complies with GDPR and CCPA privacy frameworks. | Singular states that data is encrypted at rest using AES 256 and that it supports 2FA and SSO. |
| Support | The pricing page lists in-app support for Starter and priority in-app support for Business and Enterprise; Enterprise also includes an SLA. | The plans list email support and onboarding support for Free, technical support and a Customer Experience Team for Growth, and a dedicated Customer Success Manager and enterprise SLA for Enterprise. |
| What it does | Funnel brings marketing data from fragmented sources together so teams can prepare it, measure performance and use it across reports and workflows. | Singular is a marketing measurement platform combining mobile attribution, cost aggregation, ROI analytics, marketing-data pipelines and fraud prevention. |
