Funnelytics vs Orchetta

Funnelytics is a web-based journey mapping and analytics platform that connects data to customer journey maps. Its drag-and-drop canvas lets users map funnels, emails, ads, and on-site flows. Before launch, the platform can forecast traffic, conversions, and revenue, and compare best- and worst-case scenarios. Each step on a visual map can display conversion, revenue, and drop-off data. Funnelytics Ecom analyzes Shopify customer journeys and lifetime value from first click through repeat purchase, using connected sources including Shopify, Klaviyo, Meta Ads, Google Ads, and TikTok Ads. Integrations listed for Performance Business include Zapier, Webhooks, Google Ads, Meta, HubSpot, GoHighLevel, and Shopify. The Shopify app is free, requires no credit card, and has read-only store access. Map Pro costs $39 a month after a seven-day free period; Performance Pro costs $129 a month and Performance Business costs $349 a month, each after a 14-day free period. Funnelytics says Ecom uses 256-bit encryption and read-only access, and that customers own their Merchant Data. Its terms state that it has no SOC 2 or ISO 27001 certification and offers no service-level agreement or uptime commitment.

Orchetta is a web and API product for organizing customer journeys, linking customer evidence to work, and measuring whether that work improves a journey. Journeys are arranged into stages and steps, with work attached to the step it serves. Evidence cards can hold customer quotes and feedback, and teams can define custom objects such as findings or hypotheses. Cycles time-box work; roadmaps put cycles, journeys, and cards on a calendar with real dates. AI agents can run briefs manually or on daily, weekly, or monthly schedules, then stage proposed changes for review. The product includes eight AI skills and can compose written reports or slide decks from workspace content. Named integrations include Stripe, PostHog, Power BI, Power BI service principal, Jira, and Figma. An outside assistant can access the map over MCP with a user-issued, revocable API token. Starter costs $45 a month per editor, and a 7-day trial is available. The privacy policy says workspace databases and uploaded images are stored in AWS Canada Central in Montréal.