Goava vs Mastiff Software Sales Productivity Analytics Platform

Goava is a sales intelligence platform for Nordic sales teams. Its Discover product analyzes customers and active deals to recommend leads using an ICP-based Goava Score and timing signals. Enrich adds company information to CRM records, including through company matching and automatic updates. Goava also describes agents that research companies, monitor events, qualify prospects, and can send results to a CRM. Its company database draws on open and public data, with coverage listed for Sweden, Norway, Denmark, and Finland. Integrations include HubSpot, Salesforce, SuperOffice, Pipedrive, Microsoft Dynamics 365, Upsales, Lime CRM, and Zapier. Goava is available on Android, iOS, and the web. A free plan is available, and paid pricing starts at 2,000 SEK/mo; the English home page advertises a 7-day free trial. New customers receive free online or onsite onboarding and ongoing daily support, according to Goava.

Mastiff Software Sales Productivity Analytics Platform helps go-to-market leaders assess sales scenarios and ideal customer profile characteristics in support of sales productivity. Its dashboard analyzes productivity and efficiency for companies, teams, and individual salespeople, while a time-series view tracks trends that may reveal opportunities or risks. Users provide weekly or monthly sales-data exports in Excel or CSV format; direct CRM integration is not required. Mastiff describes the platform as complementary to 6sense and providers such as ZoomInfo, LinkedIn, and Apollo, but it does not supply account or contact lists. The free version covers predetermined employee-size segments and quarterly bookings reporting by employee-size segment, and is downloaded through Tableau Public. Professional costs $490 a month for up to 10 salespeople and includes firmographic enrichment and CRM integration performed for the customer. Enterprise costs $890 a month for up to 10 salespeople and includes a pipeline analytics dashboard organized by ICP criteria, weekly onboarding sessions, and a named customer success manager. Custom ICP enrichment is an optional Enterprise add-on priced by scope.