| Price from | $39/mo | €70/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 4 | 3 |
| Spec score · Online Reputation Management Software | 8.2 (#22) | 8.5 (#12) |
| Spec score · Review Management Software | 8.0 (#70) | 8.7 (#21) |
| Audience | GoodRep identifies local operators, franchise groups, and agencies as its intended users. | MARA positions Lite for single independent hotels, Core for hotels and small groups, and Intelligence for hotel groups and portfolios. |
| Free plan | No | No |
| Headquarters | Durango, Colorado, United States | Mannheim, Germany |
| Location limit | 1 | 1 |
| Product | GoodRep is browser-based review management software for local businesses and agencies, with review monitoring, reply management, review requests, and analytics in one dashboard. | MARA is hotel reputation management software that drafts review replies and turns guest feedback into insights for hotel teams. |
| Review sources | It connects Google Business Profile, Facebook Pages, and Yelp to show reviews in a unified inbox. | The review inbox connects to Google, Booking.com, Expedia, TripAdvisor, Trip.com, Agoda, HRS, HolidayCheck, Airbnb, Hostelworld, OpenTable, and other sites through its Chrome plugin. |
| Security | GoodRep says passwords are stored as bcrypt hashes, sessions are scoped to an organization, and connections between the browser and providers use HTTPS/TLS. | MARA's privacy policy says it uses appropriate technical and organizational measures, including access controls and encryption in transit where appropriate. |
| Support | GoodRep provides support by email at [email protected] and says it typically responds within one business day. | MARA says its team is available to help with integration setup and invites customers to contact [email protected] with questions. |
