Google Agent Assist vs Sprinklr Service
Google Agent Assist
cloud.google.com
Sprinklr Service
sprinklr.comSide by side
| Figure | Google Agent Assist | Sprinklr Service |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · Agent Assist Software | 8.0 (#4) | 7.4 (#10) |
| Purpose | Agent Assist provides in-the-moment coaching and next-best-action guidance to customer care representatives to help resolve customer issues faster and more accurately. | Sprinklr Service is an AI-native contact center platform that unifies customer service across more than 30 voice, social, and digital channels. |
Plans
Google Agent Assist
- Enterprise Chat (Agent Assist for premium chat sessions)Free
- Standard Chat (Agent Assist for chat)Free
- Agent Assist Voice Standard$0.03, paid once
- Agent Assist Voice Enterprise$0.05, paid once
In their own words
Google Agent Assist
Google Agent Assist gives customer care representatives guidance during customer interactions. It can recommend ready-to-send responses, provide contextual steps and next-best actions, and generate suggested content from business and customer sources such as websites, knowledge bases, documentation and CRMs. For calls, it transcribes in real time and prepares summaries of interactions, key takeaways and next steps afterward. AI Coach provides contextual coaching during conversations, while AI Trainer offers interactive simulations and personalized training for new and less experienced support staff. A Salesforce Lightning Web Component connects Agent Assist modules to Salesforce for suggestions during chat and voice conversations. The service is available through web and API platforms and supports multiple channels. Chat is billed per message for customers onboarded on or after March 6, 2026; earlier customers remain on per-session SKUs. Listed voice rates are $0.03 processed for Standard and $0.05 processed for Enterprise. The product page notes a preview feature and says Cloud AI availability or latency guarantees may differ from other Google Cloud services.
Sprinklr Service
Sprinklr Service has no write-up on Specifiction yet; its figures are above.