Google Analytics vs Piwik PRO Analytics Suite
Google Analytics
marketingplatform.google.com
Piwik PRO Analytics Suite
piwik.proSide by side
| Figure | Google Analytics | Piwik PRO Analytics Suite |
|---|---|---|
| Price from | Free | €36/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 3 | 2 |
| Spec score · Web analytics tools | 8.7 (#19) | 9.0 (#12) |
| API access | Yes | Yes |
| Conversion funnels | Yes | Yes |
| Data retention | limited | standard |
| Ecommerce tracking | Yes | Yes |
| Enterprise support | Analytics 360 provides enterprise-level support with service level agreements across many functionalities. | Enterprise includes dedicated technical support with implementation assistance. |
| Event tracking | Yes | Yes |
| Free plan | Yes | No |
| Google integrations | Analytics integrates with Google Ads, Search Ads 360, Display & Video 360, Google Cloud, and Google Search Console. | Listed integrations include Google Ads, Google Search Console, WordPress, Power BI, Google Sheets, BigQuery, Shopify, and WooCommerce. |
Plans
Google Analytics
- Google AnalyticsFree
- Google AnalyticsPriced on request
- Analytics 360Priced on request
Piwik PRO Analytics Suite
- Business€36 a month
- Enterprise€366 a month
In their own words
Google Analytics
Google Analytics is a measurement service for tracking customer interactions across websites and apps through the customer lifecycle. It provides cross-device and cross-platform views, with reports covering acquisition, engagement, conversion, and monetization. Event tracking, funnel exploration, ecommerce tracking, conversion funnels, and cross-platform attribution are included. Built-in automation, flexible reporting, shareable reports, and machine-learning analysis support investigation and collaboration. Analytics connects with Google Ads, Search Ads 360, Display & Video 360, Google Cloud, and Google Search Console; Analytics 360 also lists Salesforce. The service is available free of charge for businesses of every size, with limited data retention. Analytics 360 has no listed price and is aimed at large enterprises needing advanced customization, scalable tools, higher limits, unsampled explorations, enhanced freshness, and enterprise support with service-level agreements. Supported environments include web, iOS, Android, AMP, and server.
Piwik PRO Analytics Suite
Piwik PRO Analytics Suite has no write-up on Specifiction yet; its figures are above.