Gracero vs Mako

Gracero is an AI-powered platform for aesthetic and wellness clinics, with seven agents covering booking, payments, memberships, marketing, and client care. Its tools include online booking, payments and POS, memberships, CRM, loyalty, payroll, marketing, and automated reminders. Clinics can store digital consent forms, treatment charts, protocol tracking, and before-and-after photos in client profiles. A Voice AI receptionist answers calls, books appointments, qualifies leads, handles inquiries, and transfers calls. Integrations include QuickBooks Online, Google Calendar, Zapier, Mailchimp, and Shopify. Paid plans provide a REST API, TypeScript SDK, and outbound webhooks, with API access enabled on request. Gracero describes data handling as HIPAA-conscious, not a full medical EMR. Essentials costs $149 a month, Professional $299 a month, and Enterprise uses custom pricing. Voice add-ons start at $99 a month.

Mako is a web-based system for fitness studios that combines member-retention review with customer relationship management. It is aimed at studios such as Pilates, yoga, barre and HIIT businesses. Its Pulse workflow compares recent visits and rebooking activity with a member’s usual pattern, then lets staff assign an internal follow-up. Studios can use Mako records or import compatible attendance data from CSV or Excel exports. The CRM organizes customer records, bookings, classes, memberships, invoices, payments, staff and reporting. Clients can book online, while the calendar shows services, staff availability and reminders. Mako describes Stripe payment processing and two-way Google Calendar synchronization; QuickBooks Online is marked in progress. Where enabled, customers can pay by credit card, debit card or ACH bank transfer through Stripe. Pulse has a free plan, while CRM is paid separately. CRM pricing is listed from $159/mo, with introductory offers also shown.