Gradient Works vs Lead Dispatcher
Gradient Works
gradient.worksLead Dispatcher
lead-dispatcher.comSide by side
| Figure | Gradient Works | Lead Dispatcher |
|---|---|---|
| Price from | $799/mo | $199/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 3 |
| Spec score · Lead Routing Software | 8.8 (#4) | 8.6 (#9) |
| Analytics | The platform reports pipeline creation, account coverage, opportunity creation rate and rep coaching metrics. | Meeting intelligence tracks show rates, close rates, and ramp time by routing rule. |
| Company size | LinkedIn lists the company size as 11–50 employees. | Pappers reports MARVIN had between three and five employees in its 2022 data. |
| Integrations | Listed integrations are Slack, Salesloft, Outreach, Google Calendar and Microsoft 365, with Groove, ZoomInfo and 6sense described as planned. | The site lists native integrations with Salesforce, HubSpot, and Pipedrive, and says CRM outcomes are written back automatically. |
| Security | Gradient Works says it completed a SOC 2 Type 2 audit and provides a process to request the report. | The privacy policy says the service uses encryption in transit (TLS), encryption at rest, access controls, and regular security reviews. |
| What it does | Gradient Works combines account scoring, territory planning, dynamic book management, lead routing and pipeline analytics for commercial B2B sales teams. | Lead Dispatcher routes inbound marketing-qualified leads and meeting requests to sales representatives using configurable criteria such as territory, deal size, expertise and availability. |
Plans
In their own words
Gradient Works
Gradient Works combines account scoring, territory planning, rep book management, lead routing, and pipeline analytics for B2B commercial sales teams. Market Map scores CRM accounts from 0–100 based on similarity to closed-won customers and syncs scores to Salesforce. Carve lets RevOps and Sales Strategy model territory scenarios with fit scores and send a selected design to Salesforce. Bookbuilder aims to keep rep books at roughly 100–150 accounts, replacing worked accounts with higher-fit accounts. Routing handles lead-to-account matching and assignments for inbound MQLs, handoffs, customer-success assignments, and opportunity escalations inside Salesforce. AI Researcher supports custom account-research prompts and writes qualitative answers to Salesforce. Integrations include Salesforce, HubSpot, Slack, Salesloft, Outreach, Google Calendar, Office 365, and CSV import; only one calendar and one sales-engagement integration can be active at once. Salesforce is required for the full platform, while HubSpot and CSV support Account Research and Carve territory planning. A free plan is available. Growth costs $799 a month, billed paid annually.
Lead Dispatcher
Lead Dispatcher is a web platform for routing qualified inbound leads and meeting requests to sales representatives. Its no-code rules can assign work by territory, company size, industry, deal value, CRM fields, account ownership, weighted round-robin, or representative availability. The service says it sends the matched representative a Slack notification, calendar invite, and lead context in under 60 seconds. Native integrations are listed for Salesforce, HubSpot, and Pipedrive, with CRM outcomes written back automatically. Branded booking-page templates can be embedded on a website or shared in outbound messages. Fallback rules can escalate or reroute meetings if a representative is unavailable or not ramped. Meeting intelligence tracks show rates, close rates, and ramp time by routing rule. The free Starter plan costs nothing for up to five reps. Growth costs $199 a month for up to 25 reps; Enterprise pricing is custom and not listed. The service is intended for business use and is unavailable to individual consumers.