Gradient Works vs Mastiff Software Sales Productivity Analytics Platform

Gradient Works combines account scoring, territory planning, rep book management, lead routing, and pipeline analytics for B2B commercial sales teams. Market Map scores CRM accounts from 0–100 based on similarity to closed-won customers and syncs scores to Salesforce. Carve lets RevOps and Sales Strategy model territory scenarios with fit scores and send a selected design to Salesforce. Bookbuilder aims to keep rep books at roughly 100–150 accounts, replacing worked accounts with higher-fit accounts. Routing handles lead-to-account matching and assignments for inbound MQLs, handoffs, customer-success assignments, and opportunity escalations inside Salesforce. AI Researcher supports custom account-research prompts and writes qualitative answers to Salesforce. Integrations include Salesforce, HubSpot, Slack, Salesloft, Outreach, Google Calendar, Office 365, and CSV import; only one calendar and one sales-engagement integration can be active at once. Salesforce is required for the full platform, while HubSpot and CSV support Account Research and Carve territory planning. A free plan is available. Growth costs $799 a month, billed paid annually.

Mastiff Software Sales Productivity Analytics Platform helps go-to-market leaders assess sales scenarios and ideal customer profile characteristics in support of sales productivity. Its dashboard analyzes productivity and efficiency for companies, teams, and individual salespeople, while a time-series view tracks trends that may reveal opportunities or risks. Users provide weekly or monthly sales-data exports in Excel or CSV format; direct CRM integration is not required. Mastiff describes the platform as complementary to 6sense and providers such as ZoomInfo, LinkedIn, and Apollo, but it does not supply account or contact lists. The free version covers predetermined employee-size segments and quarterly bookings reporting by employee-size segment, and is downloaded through Tableau Public. Professional costs $490 a month for up to 10 salespeople and includes firmographic enrichment and CRM integration performed for the customer. Enterprise costs $890 a month for up to 10 salespeople and includes a pipeline analytics dashboard organized by ICP criteria, weekly onboarding sessions, and a named customer success manager. Custom ICP enrichment is an optional Enterprise add-on priced by scope.