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SPECIFICTION
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Growmail vs Paper Run

Growmail

growmail.com

Paper Run

paperrun.com

Side by side

FigureGrowmailPaper Run
Price from——
Free plan——
Free trial—Yes
Open source——
WebYesYes
APIYes—
Plans published10
Spec score · Direct Mail Automation Software7.9 (#8)7.2 (#21)
AudienceGrowmail describes serving local businesses, franchises, and brands including home services businesses.Paper Run says it is best suited for DTC brands with a proven customer base and existing email flows, especially brands facing deliverability or open-rate ceilings.
IntegrationsDirect Mail Manager lists Salesforce, Shopify, Intuit, Capsule, Planning Center, and Zapier, and supports other CRMs with webhooks or API calls.Paper Run connects directly with Klaviyo, Shopify, and other e-commerce tools, with its team handling integration setup.
SupportGrowmail offers marketing consultations and says its support team can advise customers on product selection and campaigns.The site lists support at [email protected].

Plans

Growmail

  • New Mover Direct Mail$69.95, paid once

Growmail pricing →

Paper Run

No plans published.

Paper Run pricing →

In their own words

Growmail

Growmail provides print and direct-mail services for businesses sending postcards, brochures, flyers, and letter mailers to selected audiences. Targeting can use neighborhood, ZIP code, route, demographics, income, or interests. Products include Every Door Direct Mail, targeted direct mail, and Discount Zone mailers, with QR-code and call-tracking add-ons for campaign measurement. The Direct Mail Manager API syncs customer data, personalizes postcards, and triggers sends from customer actions. Listed connections include Salesforce, Shopify, Intuit, Capsule, Planning Center, and Zapier; other CRMs can connect through webhooks or API calls. Direct Mail Manager states that it has no batching or minimums and guarantees mailing within 48 hours. Most campaigns are produced and mailed within 5–7 business days after proof approval, and every order includes a digital proof requiring approval. Growmail mails across the continental United States, Hawaii, Alaska, Puerto Rico, and the U.S. Virgin Islands. Pricing is on request, with a New Mover Direct Mail option at $69.95, paid once for a minimum of 100 mailers.

Visit growmail.com

Paper Run

Paper Run has no write-up on Specifiction yet; its figures are above.

Visit paperrun.com