GuestMaker vs NISKA CRM
GuestMaker
hotelinking.comNISKA CRM
niskagroup.comSide by side
| Figure | GuestMaker | NISKA CRM |
|---|---|---|
| Price from | — | ₹999/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 0 | 4 |
| Spec score · Hospitality CRM Software | 7.2 (#22) | 8.4 (#7) |
| Audience | GuestMaker is designed for hotel groups and supports multiple hotels and brands. | NISKA identifies its primary market as Indian hospitality operators, including independent hotels, groups, and management companies. |
| Integrations | The product page names Opera, Mews and Cloudbeds among 50+ PMS integrations, and also lists Quicktext, HiJiffy, Asksuite, ReviewPro, TrustYou and Revinate. | The product page says CRM receives guest data from PMS and shares guest-segment performance with BI; the wider integration catalogue distinguishes supported, designed, Enterprise, and export connectors. |
| Product | GuestMaker is an omnichannel hotel CRM for hotel chains and groups that connects guest data across the guest journey. | NISKA Agentic CRM is hotel CRM software that unifies guest profiles across stays, booking channels, and properties. |
| Security | Hotelinking says its services run in AWS EU regions in Ireland and use TLS 1.2 or higher in transit and AES-256 encryption at rest. | NISKA states that its security controls align with SOC 2 Type II practices. |
| Support | Hotelinking’s location page lists a support phone number, +34 871 66 11 11, and gives its office address in Palma, Spain. | The pricing page lists community support for Essentials, priority support for Growth, and a dedicated CSM pathway for Professional. |
Plans
NISKA CRM
- Essentials₹999 a month
- Growth₹13,499 a month
- Professional₹29,999 a month
- EnterprisePriced on request
In their own words
GuestMaker
GuestMaker is a multichannel hotel CRM for unifying guest information and automating communication before, during, and after stays. It supports hotel groups managing multiple hotels and brands. Campaigns can cover booking confirmations, upsells, guest messages, review requests, and win-back activity across pre-stay, in-stay, and post-stay stages. Guest profiles can combine PMS, booking, Wi-Fi, chatbot, review, and loyalty data, with email verification and duplicate resolution. Event-triggered workflows and a visual flow editor are included in every plan. Email tools provide drag-and-drop or HTML creation, AI assistance, audience segmentation, and campaign reports. Users can create unlimited segments with AND/OR filters based on guest, booking, behavioral, and revenue data. GuestMaker names Opera, Mews, and Cloudbeds among more than 50 PMS integrations, and also lists Quicktext, HiJiffy, Asksuite, ReviewPro, TrustYou, and Revinate. An open REST API and webhooks connect systems and expose guest, booking, and reservation data. It is a paid web and API service with pricing on request.
NISKA CRM
NISKA Agentic CRM is web-based hotel CRM software that unifies guest profiles across stays, booking channels, and properties. Profiles can retain dietary, room, and service preferences together with stay feedback for later bookings. Hotels can create segments using behavior, spend, booking frequency, stay frequency, or preferences, then time offers around typical booking cycles. WhatsApp is the primary outreach channel and email is secondary. WhatsApp campaign automation starts on Growth and uses WhatsApp Business when enabled; the unified guest profile starts on Essentials. The CRM receives guest data from a PMS, sends review requests to Reputation, and shares segment performance with BI. A corporate-account module separates negotiated-rate business relationships from individual guests. NISKA describes consent capture as aligned with the DPDP Act 2023. Plans begin at ₹999 a month per property; Enterprise pricing is custom.