Guzli vs Sarufi
Guzli
guzli.comSarufi
sarufi.ioSide by side
| Figure | Guzli | Sarufi |
|---|---|---|
| Price from | $3.25/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | Yes | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 1 |
| Spec score · Chatbot Builders | 9.1 (#8) | 8.4 (#73) |
| Analytics | Dashboards track resolution rates, escalations, response times, conversation topics and lead attribution. | An analytics dashboard tracks conversation volume, active users, message counts and engagement trends with date filtering. |
| Company legal name | The site footer identifies the maker as Guzli Inc. | The privacy policy identifies the operator as Neurotech Company Limited, doing business as Neurotech Africa. |
| Documentation depth | Public documentation consists mainly of integration pages, FAQs, a WordPress plugin guide and machine-readable product information; a full public API reference or SDK catalogue was not found. | Official docs include user guides for getting started, workspaces, chatbots, flows, knowledge bases, integrations, team settings and billing. |
| Human handoff | The helpdesk supports handing conversations to staff with conversation context available to the team. | Live agents can take over conversations while retaining the conversation history and context. |
| Integrations | Listed integrations include Shopify, WordPress, WhatsApp, Slack, Zendesk, HubSpot, Salesforce, Notion, Zapier, Discord, Intercom, Telegram, WooCommerce, Magento, BigCommerce, Webflow, Wix, Squarespace, Zoho, Pipedrive and Freshdesk. | Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks. |
| Product | Guzli provides customer-facing AI agents for support, sales, and product guidance across chat, email, and voice. | Sarufi helps teams build, test, and deploy AI-powered conversational agents to automate business processes. |
| Support | Published plan details list priority email support on Hobby, priority support on Pro, and dedicated support for Enterprise. | Sarufi says its team responds to enterprise, compliance and integration questions within one business day. |
| What it does | Guzli provides configurable AI agents for customer support and sales conversations across website chat, email and phone. | Sarufi helps businesses build, test and deploy AI-powered conversational agents for customer workflows. |
Plans
Guzli
- FreeFree
- Agent Phone Plan$29.99 a month
- Hobby$39 a year
- Standard$119 a year
- Pro$399 a year
- EnterprisePriced on request
In their own words
Sarufi
Sarufi is a conversational AI platform for building, testing, and deploying agents that automate business processes. One agent can run across WhatsApp, SMS, USSD, and an embeddable web widget. Teams can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys. Flow actions include messages with buttons, lists, and media, conditions, LLM agents with tools and context, and API calls. Listed integrations include WhatsApp Business API, Meta Cloud API, Africa’s Talking, Beem, USSD providers, REST APIs, and webhooks. Sarufi says it uses Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved templates. Developers get REST APIs, webhooks, per-chatbot MCP servers, and plain-JSON flows editable in a built-in IDE and kept in git. Conversations can be escalated to a person with history and context. The product page says it natively supports more than 10 African languages. A free plan is available; the Developer plan lists 1,000 messages per month with no price shown.