Happ vs UXPressia

Happ is experience management software and consulting for collecting feedback, interpreting it, and coordinating follow-up. Customizable surveys and smart triggers gather real-time responses through web, mobile, email, SMS, QR codes, and in-app surveys. AI-powered analytics, dashboards, and trend detection turn responses into insights. Teams can use automated workflows, real-time alerts, and collaboration tools to act on feedback. Reporting includes customizable dashboards, NPS tracking, and automated executive reports. Happ says it serves organisations of all sizes, works with more than 20 enterprise clients, captures more than 10 million feedback items annually, and processes 10 million transactions per year. The service supports Android, iOS, and web. Pricing is on request, with a personalised demo rather than a stated self-serve signup. Happ was founded in 2015 and is headquartered in London.

UXPressia is a web-based customer experience mapping and management platform for organizing journey maps, personas, service blueprints, and other CX assets. Its tools also cover impact mapping and CX Chunks. Teams can collaborate on journey maps and personas in real time or asynchronously, and templates are available for maps, blueprints, and personas. AI capabilities can generate journey maps and personas, import maps from images, enable chats with personas, and produce workspace insights. Maps and personas can be exported as PNG, PDF, CSV, or PPTX files, depending on plan. Business includes integrations with Google Analytics, Google Sheets, Mixpanel, Slack, Microsoft Teams, Jira, and Azure DevOps; Enterprise adds Qualtrics and custom integrations. The free plan allows three journey maps, three personas, and three impact maps, with PNG export. Pro costs $36/user/mo and includes unlimited maps, personas, and impact maps, plus PDF and CSV export. UXPressia says it does not use customer data to train AI models, but does not offer dedicated AI instances for individual customers.