Harpoon vs ICP Lens
Harpoon
harpoon.digitalICP Lens
icplens.comSide by side
| Figure | Harpoon | ICP Lens |
|---|---|---|
| Price from | — | $79/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 1 | 3 |
| Spec score · Ideal Customer Profile Software | 7.6 (#13) | 7.7 (#10) |
| Account scoring | Harpoon scores accounts using ICP fit, engagement, and intent signals to help teams prioritize accounts. | It scores accounts from 0 to 100 and assigns fit tiers using revenue, repeat buying behaviour, retention, and firmographics. |
| Support | The site offers contact with a B2B ABM specialist and a personalized demo environment for a prospect’s use case. | Starter includes email support, Growth includes priority email support, and Agency includes a dedicated 90-minute onboarding call. |
Plans
In their own words
Harpoon
Harpoon is a web-based B2B Account-Based Marketing platform for identifying, prioritizing, and engaging target accounts. Its database lists more than 75 million companies and over 100 million mapped decision makers. Search can use domain, more than 20 company filters, and more than 15 persona filters; scoring combines ideal-customer-profile fit, engagement, and purchase-intent signals. Harpoon supports account journey orchestration, personalized cadences, automated actions, tracking, real-time intent monitoring, and alerts. Campaign channels include email, LinkedIn, calls, and LinkedIn Ads, with account personalization, buying-group support, and engagement reporting. Native integrations listed are HubSpot, Salesforce, RD Station, Pipedrive, Zoho, Microsoft Dynamics, Apollo.io, and Clearbit. Constant Contact, Gmail, Outlook, Make, and Zapier are marked coming soon. The service stores data on AWS servers in the United States, uses restricted encrypted access, and follows Brazilian LGPD and ANPD guidance. Pricing varies by plan and users; subscriptions are annual, paid in 12 monthly installments, with a personalized proposal.