Harpoon vs Telepath

Harpoon is a web-based B2B Account-Based Marketing platform for identifying, prioritizing, and engaging target accounts. Its database lists more than 75 million companies and over 100 million mapped decision makers. Search can use domain, more than 20 company filters, and more than 15 persona filters; scoring combines ideal-customer-profile fit, engagement, and purchase-intent signals. Harpoon supports account journey orchestration, personalized cadences, automated actions, tracking, real-time intent monitoring, and alerts. Campaign channels include email, LinkedIn, calls, and LinkedIn Ads, with account personalization, buying-group support, and engagement reporting. Native integrations listed are HubSpot, Salesforce, RD Station, Pipedrive, Zoho, Microsoft Dynamics, Apollo.io, and Clearbit. Constant Contact, Gmail, Outlook, Make, and Zapier are marked coming soon. The service stores data on AWS servers in the United States, uses restricted encrypted access, and follows Brazilian LGPD and ANPD guidance. Pricing varies by plan and users; subscriptions are annual, paid in 12 monthly installments, with a personalized proposal.

Telepath helps B2B SaaS and FinTech teams using HubSpot identify patterns in won business and assess open deals against them. Its free ICP Analysis Report reviews uploaded closed-won deals and returns customer segments, win patterns, recommendations, and a data quality audit. The T-Score rates an open deal from 0 to 100 for similarity to historical wins; deals with too little data remain unscored. Reader connects to HubSpot with read-only access by default and syncs every 24 hours. It scores up to 250 recently created open deals per sync and includes the /telepath-focus Slack command. Vision raises the limit to 1,000 deals per sync and adds rep coaching and priority support. Oracle supports uncapped open deals, custom integrations, API access, and a named account manager. Paid plans can add external firmographic data, including technographics, headcount bands, and funding stage. The maker says Pro works best with at least 50 closed-won deals, though fewer can still offer directional insights. Reader is £500/month, Vision £1,500/month, and Oracle £3,000/month; there is no free trial.