Heap vs Statcounter
Heap
heap.io
Statcounter
statcounter.comSide by side
| Figure | Heap | Statcounter |
|---|---|---|
| Price from | Free | €9/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 6 |
| Spec score · Web analytics tools | 9.1 (#8) | 8.7 (#23) |
| Spec score · Website Analytics | 8.7 (#8) | 8.4 (#15) |
| API access | Yes | Yes |
| Free plan | Yes | Yes |
| Headquarters | Heap is headquartered in San Francisco, California. | Dublin, Ireland |
| Heatmaps | Heap pricing lists heatmaps as an analytics capability, with add-on availability on paid tiers. | Interactive heatmaps show areas receiving attention, overlooked elements, and clicks on elements that are not links. |
| Integrations | Heap advertises more than 100 integrations and lists tools including Salesforce, Snowflake, Shopify, Klaviyo, Braze, Iterable, Marketo, Stripe and Zapier. | Premium Plus includes Google Ads integration and UTM campaign tracking; Statcounter also describes syncing Google keyword data. |
| Session recordings | Yes | Yes |
| Session replay | Session Replay links quantitative events to recordings so teams can inspect why users drop out of funnels. | Session Replay records visitor sessions so users can watch what visitors saw and did while browsing a site. |
Plans
Statcounter
- BasicFree
- Premium€9 a month
- Premium Plus€19 a month
- BasicFree
- Premium€9 a month
- Premium Plus€19 a month
In their own words
Heap
Heap is an analytics product from Heap for tracking events and examining user activity. Its listed capabilities include conversion funnels, session recordings, ecommerce tracking, and API access. The listed platform is API, and the monthly visitor limit is 10,000. Data retention is described as limited. Heap offers a Free plan at free, covering 10,000 monthly sessions and six months of data history. Pro has no listed price and includes account analytics, an engagement matrix, report alerts, standard support, and Session Replay as an add-on. Premier also has no listed price and includes unlimited projects and one year of data history. The product therefore combines event collection with tools for conversion analysis, recordings, and ecommerce activity. Buyers should note that the free allowance is expressed in monthly sessions, while the listed visitor limit is 10,000.
Statcounter
Statcounter provides real-time website analytics covering visitor activity, location, device, navigation path, and visit history. Its dashboard reports traffic sources, engagement, system statistics, popular pages, and exit links. Session Replay lets users review recorded browsing sessions, while interactive heatmaps show attention areas and clicks on elements that are not links. Conversion tracking measures the share of landing-page visitors who meet a site goal, and paid traffic analysis identifies repeat ad clicks by IP address. Google Ads integration connects campaign details with visitor sessions; Premium Plus includes that integration and UTM campaign tracking. Statcounter also offers mobile apps for iOS, Android, and Windows, with alerts when individual visitors return. Installation uses a code snippet, with guides for more than 70 platforms. The free Basic plan covers 5,000 sessions monthly and retains data for 14 days. Premium is €9 per month, billed monthly, and Premium Plus is €19 per month, billed monthly; both cover 20,000 sessions monthly, with three and five years of retention respectively. All three listed plans include zero monthly recordings. A 30-day trial is available.