Heap vs Umami
Heap
heap.io
Umami
umami.isSide by side
| Figure | Heap | Umami |
|---|---|---|
| Price from | Free | $20/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| Linux | — | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 4 |
| Spec score · Web analytics tools | 9.1 (#8) | 9.1 (#10) |
| Spec score · Website Analytics | 8.7 (#8) | 8.4 (#16) |
| Spec score · Web And Mobile Analytics Software | 8.7 (#8) | 8.4 (#13) |
| API access | Yes | Yes |
| Conversion funnels | Yes | Yes |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Yes | Yes |
| Free plan | Yes | Yes |
| Headquarters | Heap is headquartered in San Francisco, California. | San Francisco, California, United States |
| Integrations | Heap advertises more than 100 integrations and lists tools including Salesforce, Snowflake, Shopify, Klaviyo, Braze, Iterable, Marketo, Stripe and Zapier. | The integrations documentation lists plugins for platforms including WordPress, VuePress, Gatsby, Nuxt, Craft CMS, and Docusaurus, plus JavaScript, PHP Laravel, Python, and Go APIs. |
| Session recordings | Yes | Yes |
Plans
In their own words
Heap
Heap is an analytics product from Heap for tracking events and examining user activity. Its listed capabilities include conversion funnels, session recordings, ecommerce tracking, and API access. The listed platform is API, and the monthly visitor limit is 10,000. Data retention is described as limited. Heap offers a Free plan at free, covering 10,000 monthly sessions and six months of data history. Pro has no listed price and includes account analytics, an engagement matrix, report alerts, standard support, and Session Replay as an add-on. Premier also has no listed price and includes unlimited projects and one year of data history. The product therefore combines event collection with tools for conversion analysis, recordings, and ecommerce activity. Buyers should note that the free allowance is expressed in monthly sessions, while the listed visitor limit is 10,000.
Umami
Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.