Heap vs Usermaven

Heap is an analytics product from Heap for tracking events and examining user activity. Its listed capabilities include conversion funnels, session recordings, ecommerce tracking, and API access. The listed platform is API, and the monthly visitor limit is 10,000. Data retention is described as limited. Heap offers a Free plan at free, covering 10,000 monthly sessions and six months of data history. Pro has no listed price and includes account analytics, an engagement matrix, report alerts, standard support, and Session Replay as an add-on. Premier also has no listed price and includes unlimited projects and one year of data history. The product therefore combines event collection with tools for conversion analysis, recordings, and ecommerce activity. Buyers should note that the free allowance is expressed in monthly sessions, while the listed visitor limit is 10,000.

Usermaven combines marketing attribution, website and product analytics, CRM data, and customer journeys. It links touchpoints across channels, campaigns, ads, and content to conversions, pipeline, and revenue. Reports include funnels, dashboards, trends, user journeys, segments, contact profiles, and retention analysis. Maven AI answers questions about analytics data, while MCP connects compatible assistants and agents. Every plan includes automatic event tracking, ad-blocker bypass, cookieless tracking, and server-side tracking, with a stated 365-day attribution window. The integrations directory lists 36 connections, including Google Ads, Meta Ads, LinkedIn Ads, Salesforce, HubSpot, Shopify, Stripe, Paddle, Slack, Zapier, and BigQuery. Growth costs $84 a month with 250,000 starting monthly events, three users, three workspaces, and five years of history. Scale costs $199 a month with unlimited users, five workspaces, and seven years. A 14-day trial needs no card; there is no free plan.