Hightouch vs Omnata Sync
Hightouch
hightouch.comOmnata Sync
omnata.comSide by side
| Figure | Hightouch | Omnata Sync |
|---|---|---|
| Price from | $350/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 9 | 4 |
| Spec score · Reverse ETL Tools | 9.0 (#4) | 7.4 (#19) |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | The plugin catalog lists connectors including Airtable, HubSpot, Jira, Salesforce, Shopify, Slack, Zendesk, and Zoho CRM, as well as database connectors. |
| Intended users | Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure. | The product is positioned for Snowflake customers seeking to integrate SaaS apps or databases for analytics and downstream use. |
| Pricing limits | The official self-serve documentation says Free allows 2 active syncs per month and Self-serve allows 10, with hourly frequency and a 100,000,000-operations monthly cap. | Plugin pricing is based on active sync directions and endpoint connections, with no extra usage charges for data, objects, or refreshes. |
| Security architecture | Customer data is encrypted in transit with TLS 1.2 or higher, processed in the workspace region, and protected with private networking options. | Each customer gets a dedicated app instance within their Snowflake account, and installing it does not give Omnata access to that account. |
| Support | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. | Standard support is included with Omnata plugins, and enhanced support SLAs are available as an add-on by contacting the company. |
Plans
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
Omnata Sync
- Google Sheets pluginFree
- Slack pluginFree
- Sync EngineFree
- Paid pluginsPrice not published
In their own words
Omnata Sync
Omnata Sync is a web service for moving data between Snowflake and SaaS applications through a Snowflake Native App, without standalone middleware. It handles inbound and outbound transfers, including two-way synchronization when a connector supports it. Configuration is no-code, with incremental syncs, rate-limit optimization, and a complete record-change history. A Streamlit administration interface runs on a warehouse selected by the customer. Connectors include Airtable, HubSpot, Jira, Salesforce, Shopify, Slack, Zendesk, Zoho CRM, and databases. Omnata provides a Python plugin SDK for open-source connector libraries or custom APIs. Each customer receives a dedicated app instance in its Snowflake account; configuration, synchronization history, and record data remain in Snowflake tables there. The app starts without customer-object privileges. Plans include a free Snowflake Native App listing, free Google Sheets and Slack plugins, and paid plugins priced per active sync direction and endpoint connection.