HockeyStack vs Mixpanel
HockeyStack
hockeystack.com
Mixpanel
mixpanel.comSide by side
| Figure | HockeyStack | Mixpanel |
|---|---|---|
| Price from | $1,400/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Web analytics tools | 8.8 (#18) | 9.1 (#7) |
| API access | Yes | Yes |
| Conversion funnels | Yes | Yes |
| Event tracking | Yes | Yes |
| Founded | 2021 | 2009 |
| Free plan | No | Yes |
| Headquarters | San Francisco, California, USA | San Francisco, California, United States |
| Integrations | Listed connections include Salesforce, HubSpot, Microsoft Dynamics, Google Ads, LinkedIn Ads, Meta, TikTok, Reddit, Marketo, Pardot, Calendly, Snowflake, BigQuery, Segment, Intercom, Drift, and 6sense. | The integration directory covers data warehouses, CDPs, BI, CRM, experimentation, feature flags, marketing automation, surveys, privacy and AI categories. |
| Rating on Capterra | 4.7 out of 5 from 27 reviews. | 4.5 out of 5 from 146 reviews |
| Rating on G2 | 4.4 out of 5 from 82 reviews. | 4.5 out of 5 from 1,372 reviews |
| Rating on Gartner Peer Insights | 0 out of 5 from 0 reviews. | 4.5 out of 5 from 115 ratings |
| Rating on Trustpilot | 2.9 out of 5 from 2 reviews. | 2.5 out of 5 from 9 reviews |
| Session recordings | Yes | Yes |
| Paid from | 1400 | 120 |
| What it does | HockeyStack combines marketing and sales data into a chronological buyer-journey view from anonymous touch through closed-won revenue. | Mixpanel is an event-based product and digital analytics platform for understanding user behavior, conversion, retention and growth. |
Plans
HockeyStack
- Growth$1,400 a month
- Scale$2,400 a month
- EnterprisePrice not published
- EnterprisePriced on request
In their own words
HockeyStack
HockeyStack is an analytics platform for event tracking, conversion funnels, and session recordings. API is its listed platform, and API access is included among its capabilities. The Growth plan costs $1,400 a month, billed monthly, and includes all platform integrations, multi-touch attribution models, account and user journeys, a LinkedIn Ads impression tracker, cookieless tracking, and free onboarding. Scale costs $2,400 a month, billed monthly; it includes Growth features plus lead scoring, IP identification, cohort analysis, pipeline goal settings, and a dedicated account manager. HockeyStack uses paid pricing and has no free plan. The maker is HockeyStack, with headquarters listed in Middletown, Delaware, while the product headquarters are listed in San Francisco. The company was founded in 2021.
Mixpanel
Mixpanel is an analytics platform for event tracking across products and ecommerce experiences. It provides conversion funnels, session recordings, ecommerce tracking, API access, and unlimited data retention. The free plan is available forever with unlimited seats, 1 million events per month, 10,000 session replays per month, 1,000 monthly active users, and 10 active feature flags. Growth costs $120 per month when billed annually, allowing up to 20 million events, 500,000 session replays, 5,000 monthly active users, and 50 active feature flags, with unlimited seats. Mixpanel is listed for API use. The maker was founded in 2009 and is headquartered in San Francisco, California.