HockeyStack vs Umami
HockeyStack
hockeystack.com
Umami
umami.isSide by side
| Figure | HockeyStack | Umami |
|---|---|---|
| Price from | $1,400/mo | $20/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Linux | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 4 |
| Spec score · Web analytics tools | 8.8 (#18) | 9.1 (#10) |
| API access | Yes | Yes |
| Conversion funnels | Yes | Yes |
| Event tracking | Yes | Yes |
| Free plan | No | Yes |
| Headquarters | San Francisco, California, USA | San Francisco, California, United States |
| Integrations | Listed connections include Salesforce, HubSpot, Microsoft Dynamics, Google Ads, LinkedIn Ads, Meta, TikTok, Reddit, Marketo, Pardot, Calendly, Snowflake, BigQuery, Segment, Intercom, Drift, and 6sense. | The integrations documentation lists plugins for platforms including WordPress, VuePress, Gatsby, Nuxt, Craft CMS, and Docusaurus, plus JavaScript, PHP Laravel, Python, and Go APIs. |
| Session recordings | Yes | Yes |
| Support | The troubleshooting guide directs customers to live support chat for integration problems. | The Hobby plan includes community support, Pro includes email support, Business includes email and chat support, and Enterprise includes enterprise support. |
Plans
HockeyStack
- Growth$1,400 a month
- Scale$2,400 a month
- EnterprisePrice not published
- EnterprisePriced on request
In their own words
HockeyStack
HockeyStack is an analytics platform for event tracking, conversion funnels, and session recordings. API is its listed platform, and API access is included among its capabilities. The Growth plan costs $1,400 a month, billed monthly, and includes all platform integrations, multi-touch attribution models, account and user journeys, a LinkedIn Ads impression tracker, cookieless tracking, and free onboarding. Scale costs $2,400 a month, billed monthly; it includes Growth features plus lead scoring, IP identification, cohort analysis, pipeline goal settings, and a dedicated account manager. HockeyStack uses paid pricing and has no free plan. The maker is HockeyStack, with headquarters listed in Middletown, Delaware, while the product headquarters are listed in San Francisco. The company was founded in 2021.
Umami
Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.