Hootsuite vs Sprout Social
Hootsuite
hootsuite.com
Sprout Social
sproutsocial.comSide by side
| Figure | Hootsuite | Sprout Social |
|---|---|---|
| Price from | $99/mo | $79/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | — |
| iOS | — | Yes |
| Android | — | Yes |
| Plans published | 4 | 6 |
| Spec score · Employee Advocacy Software | 8.6 (#2) | 8.3 (#6) |
| Spec score · Social Media Advocacy Software | 8.7 (#4) | 8.3 (#9) |
| Spec score · Social Media Management Tools | 8.9 (#14) | 9.0 (#11) |
| Spec score · Social Monitoring | 8.7 (#5) | 8.3 (#8) |
| Spec score · Social media schedulers | 8.9 (#6) | 8.9 (#7) |
| Spec score · Social Media Marketing | 8.7 (#9) | 8.3 (#15) |
| Spec score · Social Media Scheduling Software | 8.7 (#12) | 8.2 (#21) |
| Spec score · AI Social Media Management Software | 8.7 (#11) | 8.2 (#23) |
| Spec score · Social Media Customer Service Software | 8.6 (#12) | 8.3 (#16) |
| Spec score · Social Tools | 8.7 (#10) | 8.2 (#19) |
| Spec score · Social Media Management - Enterprise Software | 8.7 (#7) | 8.3 (#9) |
| Spec score · Social Media Management - Midmarket Software | 8.7 (#10) | 8.2 (#17) |
| Spec score · Social Scheduling | 8.8 (#10) | 8.3 (#17) |
| AI Features | AI generates captions and ideas, recommends posting times, summarizes data, and detects trends or sentiment shifts. | AI assists with replying, posting and Trellis agent capabilities |
| Analytics level | standard | basic |
| Approval workflow | No | Yes |
| Founded | 2008 | 2010 |
| Free plan | No | No |
| Headquarters | Vancouver, British Columbia, Canada | Chicago, Illinois, United States |
| Social accounts | 10 | 5 |
| Social Inbox | A unified inbox brings messages, comments, and customer service questions into one tab. | Yes |
| Supported networks | Facebook,Instagram,X,LinkedIn,TikTok,YouTube,Threads,WhatsApp,Pinterest,Google Business Profile,Bluesky | X,Facebook,TikTok,LinkedIn,Instagram,Pinterest,YouTube,Bluesky,Threads,WhatsApp |
Plans
Hootsuite
- Standard$99 a month
- Professional$199 a month
- Advanced$399 a month
- EnterprisePriced on request
Sprout Social
- Essentials$79 a month
- Standard$199 a month
- Professional$299 a month
- Advanced$399 a month
- EnterprisePriced on request
- Essentials Monthly$99 a month
In their own words
Hootsuite
Hootsuite is a web platform for planning, scheduling, publishing, and monitoring social activity from one dashboard. It supports Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp, Pinterest, Google Business Profile, and Bluesky. Standard manages up to 10 social accounts, while Professional and Advanced manage unlimited accounts. The platform includes a social inbox, standard analytics, live engagement data, audience insights, sentiment tracking, and ROI analysis. AI features generate captions and ideas, suggest posting times, summarize data, and identify trends or sentiment changes. Listed integrations include Salesforce, Mailchimp, HubSpot, Slack, Microsoft Teams, Monday.com, Asana, Dropbox, Zapier, and Figma. Plans start at $99 a month billed annually. Standard costs 99.00 USD, Professional 199.00 USD, and Advanced $399 a month billed annually. Each includes a 14-day trial without credit-card entry or automatic charging.
Sprout Social
Sprout Social brings social accounts, messages and team workflows into one social media management platform. Its consolidated inbox and collaboration tools support shared work, while approval workflows help teams review activity. Supported networks include X, Facebook, TikTok, LinkedIn, Instagram, Pinterest, YouTube, Bluesky, Threads and WhatsApp. Essentials and Standard provide five social profiles per seat; Professional and Advanced provide unlimited profiles. Analytics report profile-level and post-level performance, and AI features assist with replies and posts, including Trellis agent capabilities. Premium Analytics and Listening are add-ons available to Standard and higher plans. Annual-billed pricing starts with Essentials at $79 per seat per month; Standard is $199, Professional $299 and Advanced $399 per seat per month. Essentials is also available for $99 per seat per month with monthly billing. There is no free plan, but a 30-day trial is offered. Mobile apps are available for iOS and Android. Advanced includes the Sprout API and Helpdesk integrations; Enterprise has tailored plans, dedicated SSO setup and priority support.