HubSpot CRM vs Magnetic

HubSpot CRM brings customer data and reporting together, with tools for managing sales activity and team conversations. Users can visualize a sales cycle, assign tasks, and predict future revenue. The CRM includes email sync, marketing and workflow automation, lead scoring, sales forecasting, AI features, and payment links. Teams can connect messaging tools in a shared inbox and manage permissions for records, content, and tools. It runs in Chrome, Firefox, Safari, and Edge, with mobile apps for Android and iOS. The HubSpot Marketplace lists more than 2,000 apps, and data can sync automatically in both directions with third-party apps. The free plan costs nothing, requires no credit card, and has no expiration date; it allows 2 users. Starter costs $15 a month per seat, Professional $50 a month per seat, and Enterprise $75 a month per seat. Professional and Enterprise also list one-time onboarding costs.

Magnetic is a web-based system for professional services firms that brings CRM, project delivery, resourcing, time tracking, billing and reporting together. When an opportunity closes, it can be converted into a project with its estimates, notes, contact history and pre-sales time. Each opportunity has a probability percentage, which feeds an automatically calculated weighted pipeline. Revenue forecasts draw on pipeline data, approved cost estimates and active project billing, with views by client and month. Magnetic also tracks time and expenses against opportunities to calculate acquisition costs. Listed integrations include Xero, Slack, Sage, Google Calendar, Zapier, QuickBooks, Campaign Monitor, Ziflow and Outlook; Zapier connects more apps. The free Solo plan is for one user. Paid Essentials starts at £9/user/mo (annual), and Pro at £17/user/mo (annual); each requires at least five users. The product is designed for agencies, consultancies, engineering firms, architects and other service businesses.