Iconosquare vs Loomly
Iconosquare
iconosquare.com
Loomly
loomly.comSide by side
| Figure | Iconosquare | Loomly |
|---|---|---|
| Price from | Free | $49/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 6 | 5 |
| Spec score · Social Media Marketing | 9.3 (#1) | 8.8 (#7) |
| Spec score · Social Media Management Tools | 9.3 (#6) | 8.9 (#15) |
| Spec score · Social Tools | 9.3 (#2) | 8.8 (#9) |
| Founded | 2011 | 2015 |
| Free plan | Yes | No |
| Headquarters | Limoges, France | Milan, Italy |
| Rating on Apple App Store | No aggregate rating shown; Apple says the app has not received enough ratings or reviews | 4.0 out of 5 from 121 ratings. |
| Rating on Capterra | 4.4 out of 5 from 69 reviews | 4.7 out of 5 from 509 reviews. |
| Rating on G2 | 4.4 out of 5 from 136 reviews | 4.6 out of 5 from 1,796 reviews. |
| Rating on GetApp | 4.4 out of 5 from 69 reviews | 4.7 out of 5 from 507 reviews. |
| Rating on Google Play | 3.5 out of 5 from 1.73K reviews | 3.4 out of 5 from 87 reviews. |
| Rating on Trustpilot | 2.6 out of 5 from 4 reviews | 3.8 out of 5 from 109 reviews. |
| Rating on TrustRadius | 5 out of 10 from 21 reviews and ratings | 8.7 out of 10 from 25 reviews and ratings. |
| Supported networks | The platform supports Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube. | Instagram,LinkedIn,Facebook,TikTok,YouTube,Threads,Google Business Profile,Pinterest,Snapchat |
| System requirement | The current iPhone companion app requires iOS 16.4 or later. | The iOS app requires iOS 14 or later; iPad requires iPadOS 14 or later, and Apple-silicon Macs require macOS 11 or later. |
| What it does | Iconosquare is a social-media analytics and management platform for scheduling, publishing, reporting, collaboration, conversations and listening. | Loomly is a collaborative social-media management platform covering content ideation, creation, approval, publishing and performance analysis. |
Plans
Iconosquare
- FreeFree
- Starter€9 a month
- Launch€33 a month
- Scale€69 a month
- Custom$119 a month
- CustomPriced on request
Loomly
- Starter$65 a month
- Beyond$332 a month
- Starter (annual billing)$49 a month
- Beyond (annual billing)$249 a month
- EnterprisePriced on request
In their own words
Iconosquare
Iconosquare is a social media management platform centered on analytics, scheduling, publishing, reporting, collaboration, and social listening. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, and YouTube; X features are available on Launch, Scale, and Custom. Analytics cover reach, engagement, and audience demographics. The scheduler handles posts, Stories, and Reels, with limits that depend on plan. AI features include caption writing, content inspiration, and Uma, an analyst that draws insights from social data. The free plan supports one user and two profiles, with basic analytics and 10 scheduled posts per month per profile. Paid plans start at €15 per month billed annually; the 14-day paid-plan trial requires no credit card. Companion apps are available for iOS and Android smartphones, while tablet access uses the mobile-responsive website. Iconosquare lists integrations including Zapier, Adobe Express, OneDrive, Slack, Dropbox, and Canva, though several are marked as coming soon. API access is included with Custom. The company states it is 100% EU GDPR compliant and says it serves brands and agencies.