Iconosquare vs Sprout Social
Iconosquare
iconosquare.com
Sprout Social
sproutsocial.comSide by side
| Figure | Iconosquare | Sprout Social |
|---|---|---|
| Price from | Free | $79/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 6 | 6 |
| Spec score · Social Media Analytics Software | 9.3 (#1) | 8.2 (#10) |
| Spec score · Social Media Marketing | 9.3 (#1) | 8.3 (#15) |
| Spec score · Social Media Management Tools | 9.3 (#6) | 9.0 (#11) |
| Spec score · Social Tools | 9.3 (#2) | 8.2 (#19) |
| AI features | Features include AI caption writing, content inspiration and Uma, an AI analyst that provides insights from social data. | AI assists with replying, posting and Trellis agent capabilities |
| Founded | 2011 | 2010 |
| Free plan | Yes | No |
| Headquarters | Limoges, France | Chicago, Illinois, United States |
| Integrations | Official integrations include Zapier, Slack notifications through Zapier, Adobe Express, OneDrive and Dropbox; Canva import is listed as coming soon. | Advanced includes the Sprout API and Helpdesk integrations |
| Support | Custom includes personalized onboarding and ongoing support, while the pricing page describes tailored onboarding, training and priority support for that plan. | Support resources include Help center, FAQs and System status |
| Supported networks | The platform supports Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube. | X,Facebook,TikTok,LinkedIn,Instagram,Pinterest,YouTube,Bluesky,Threads,WhatsApp |
Plans
Iconosquare
- FreeFree
- Starter€9 a month
- Launch€33 a month
- Scale€69 a month
- Custom$119 a month
- CustomPriced on request
Sprout Social
- Essentials$79 a month
- Standard$199 a month
- Professional$299 a month
- Advanced$399 a month
- EnterprisePriced on request
- Essentials Monthly$99 a month
In their own words
Iconosquare
Iconosquare is a social media management platform centered on analytics, scheduling, publishing, reporting, collaboration, and social listening. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, and YouTube; X features are available on Launch, Scale, and Custom. Analytics cover reach, engagement, and audience demographics. The scheduler handles posts, Stories, and Reels, with limits that depend on plan. AI features include caption writing, content inspiration, and Uma, an analyst that draws insights from social data. The free plan supports one user and two profiles, with basic analytics and 10 scheduled posts per month per profile. Paid plans start at €15 per month billed annually; the 14-day paid-plan trial requires no credit card. Companion apps are available for iOS and Android smartphones, while tablet access uses the mobile-responsive website. Iconosquare lists integrations including Zapier, Adobe Express, OneDrive, Slack, Dropbox, and Canva, though several are marked as coming soon. API access is included with Custom. The company states it is 100% EU GDPR compliant and says it serves brands and agencies.
Sprout Social
Sprout Social brings social accounts, messages and team workflows into one social media management platform. Its consolidated inbox and collaboration tools support shared work, while approval workflows help teams review activity. Supported networks include X, Facebook, TikTok, LinkedIn, Instagram, Pinterest, YouTube, Bluesky, Threads and WhatsApp. Essentials and Standard provide five social profiles per seat; Professional and Advanced provide unlimited profiles. Analytics report profile-level and post-level performance, and AI features assist with replies and posts, including Trellis agent capabilities. Premium Analytics and Listening are add-ons available to Standard and higher plans. Annual-billed pricing starts with Essentials at $79 per seat per month; Standard is $199, Professional $299 and Advanced $399 per seat per month. Essentials is also available for $99 per seat per month with monthly billing. There is no free plan, but a 30-day trial is offered. Mobile apps are available for iOS and Android. Advanced includes the Sprout API and Helpdesk integrations; Enterprise has tailored plans, dedicated SSO setup and priority support.