illumin vs Yahoo DSP

illumin is a web-based advertising platform for buying campaigns across multiple inventory sources. It offers both buying models and supports native, display, video, connected TV, audio, digital out-of-home, and social advertising, plus email integration. Targeting options span geography, language, technology, inventory and its quality, deals, brand safety, content and keywords, connections, viewability, demographics, source, and audiences. Attribution reporting is included. The listed supported regions are North America, LATAM, and EMEA. illumin was founded in 2009 and is headquartered in Toronto, Canada. It is paid software, with pricing available on request rather than a listed fixed plan price. For buyers comparing advertising tools, the range of channels, inventory choices, targeting options, and supported regions describes the available scope; the listed facts do not specify a price amount or billing term.

Yahoo DSP is a demand-side platform for advertisers and agencies buying ad space on other companies’ sites and apps. Its campaign workflow covers planning, audience targeting, creative, curation, optimization and measurement across Connected TV, native, audio, digital out-of-home and display. Audience tools combine Yahoo, third-party and advertiser first-party data into people-based or contextual segments. Planning features include cross-screen TV, digital out-of-home, supply-path and audience insights. Yahoo Blueprint supports campaign forecasting and optimization throughout the campaign lifecycle. Advertisers can connect their own agents through MCP or APIs, use Yahoo DSP agents, or combine the approaches; the DSP Agent Network also connects with partner AI agents. Audio campaigns can use Spotify music and podcast inventory, as well as partners including iHeartMedia, SiriusXM, Acast and Libsyn. Its REST API supports programmatic management of campaigns, targeting, deals and reports. Yahoo describes TalonPro as an always-on ad-fraud avoidance solution, and says third-party verification providers may also be used. Yahoo directs prospective customers to contact its team for details; no price or trial offer is stated.