Improvado vs MarinOne
Improvado
improvado.io
MarinOne
marinsoftware.comSide by side
| Figure | Improvado | MarinOne |
|---|---|---|
| Price from | $100/mo | $500/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Marketing Analytics Software | 7.8 (#19) | 8.6 (#6) |
| Founded | 2015 | 2006 |
| Headquarters | San Diego, California, United States | San Francisco, California, United States |
| Integrations | Its integrations page lists more than 1,381 data source integrations across 15 categories. | Marin lists connections across categories including ad platforms, analytics and tracking, CRM, data warehouses, ecommerce, retail media, search, and social. |
| Product | Improvado describes itself as an AI-powered marketing intelligence and analytics platform for large enterprises and agencies. | MarinOne is a unified SaaS platform for measuring, managing, and optimizing search, social, and eCommerce advertising. |
| Security | Improvado says it holds a SOC 2 Type II report examined by BARR Advisory, and its latest audit was completed with no findings. | Marin says it uses commercially reasonable administrative, physical, and electronic safeguards and encryption for information in transit. |
| Support | Premium Customer Support is included with the Advanced and Enterprise plans. | Marin lists customer service and support at [email protected]. |
Plans
Improvado
- MCP Only$100 a month
- AdvancedPriced on request
- EnterprisePriced on request
- Free LimitedPrice not published
In their own words
Improvado
Improvado is an AI-powered marketing intelligence and analytics platform for large enterprises and agencies. It automates the movement and management of marketing data, from extraction and loading through transformation, governance, reporting, and insights. Its integrations catalog lists more than 1,381 sources across 15 categories, and data can be loaded to customer-owned or managed warehouses or connected to BI tools. Users can authenticate pre-built connectors, or request custom ones; the platform handles pagination, rate limits, token refresh, and batching for multi-account extraction. Its AI Agent can answer questions, provide dashboards and recommendations, automate reporting, detect anomalies, and forecast outcomes. An MCP and OpenAPI interface can connect AI agents, including Claude and Codex, to marketing data. Improvado says it holds a SOC 2 Type II report; its Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 Type 2 compliance areas. The Free Limited plan includes 50 MCP actions per week and one workspace. MCP Only costs $100 a month and includes 2M rows per year, daily sync, 300 MCP actions per week, and one workspace.
MarinOne
MarinOne is a SaaS platform for managing and optimizing search, social, and eCommerce advertising across publishers. Its customizable dashboards bring channel performance data together for cross-channel reporting, campaign management, and ROI optimization. Marin Bidding supports spend, efficiency, volume, engagement, and awareness objectives. Budget tools cover planning, forecasts, pacing, dynamic allocation, and bid recommendations; automation includes rules, alerts, workflows, and automated bidding. BI Connect can link reporting to tools such as Tableau and Google Data Studio, and a reporting-only REST API supports connections to client tools or reporting databases. A Google Sheets extension lets users select Marin data from within Sheets. Connect costs $500 a month and includes five data sources, 90 days of backfill, and 24 months of retention. Ascend costs $1,000 a month and One costs $2,000 a month; both list unlimited sources and 365 days of backfill. Marin advertises a 30-day free trial, but there is no free plan. In April 2025, Marin said its board had approved a dissolution and liquidation plan, subject to stockholder approval.