Improvado vs Triple Whale
Improvado
improvado.ioTriple Whale
triplewhale.comSide by side
| Figure | Improvado | Triple Whale |
|---|---|---|
| Price from | $100/mo | $219/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · Marketing Analytics Software | 7.8 (#19) | 8.7 (#5) |
| Founded | 2015 | 2021 |
| Integrations | Its integrations page lists more than 1,381 data source integrations across 15 categories. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Product | Improvado describes itself as an AI-powered marketing intelligence and analytics platform for large enterprises and agencies. | Triple Whale describes itself as an AI operating system for modern commerce that unifies business data, measures growth, and supports decisions and actions. |
| Security | Improvado says it holds a SOC 2 Type II report examined by BARR Advisory, and its latest audit was completed with no findings. | Triple Whale's Trust Center lists SOC 2 Type 1 and Type 2, SOC 3, GDPR, CCPA, data-processing agreements, penetration-test reports, encryption at rest, backups and audit logging. |
| Support | Premium Customer Support is included with the Advanced and Enterprise plans. | The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage. |
Plans
Improvado
- MCP Only$100 a month
- AdvancedPriced on request
- EnterprisePriced on request
- Free LimitedPrice not published
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
In their own words
Improvado
Improvado is an AI-powered marketing intelligence and analytics platform for large enterprises and agencies. It automates the movement and management of marketing data, from extraction and loading through transformation, governance, reporting, and insights. Its integrations catalog lists more than 1,381 sources across 15 categories, and data can be loaded to customer-owned or managed warehouses or connected to BI tools. Users can authenticate pre-built connectors, or request custom ones; the platform handles pagination, rate limits, token refresh, and batching for multi-account extraction. Its AI Agent can answer questions, provide dashboards and recommendations, automate reporting, detect anomalies, and forecast outcomes. An MCP and OpenAPI interface can connect AI agents, including Claude and Codex, to marketing data. Improvado says it holds a SOC 2 Type II report; its Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 Type 2 compliance areas. The Free Limited plan includes 50 MCP actions per week and one workspace. MCP Only costs $100 a month and includes 2M rows per year, daily sync, 300 MCP actions per week, and one workspace.
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.