Influitive vs Listen360

Influitive is a customer advocacy platform for companies looking to engage customers and mobilize advocates. Its programs can support referrals, references, reviews, case studies, customer feedback, onboarding, social sharing, and product adoption. The Customer Advocacy plan lists activation, personalization and targeting, loyalty and rewards, campaign templates, and analytics. Digital Community adds discussions, moderation, a knowledge base, ideation, and Q&A. The service supports events, private spaces, referral links, and fraud controls; rewards can include company swag, dinners, training sessions, charity donations, or gift cards. Influitive describes its engagement approach as gamification combined with data-driven segmentation and personalization. Salesforce integration can route referrals to sales teams and request references, while marketing automation integrations can send invitations and messages and score leads. An open API and connectors such as Zapier are offered for custom integrations. Influitive lists web and API access and mobile apps. It is a paid service with pricing on request and no free plan.

Listen360 is a web-based customer experience management platform for multi-location brands, franchises, and private equity-backed businesses. It collects customer feedback and uses NPS to measure loyalty and satisfaction. Its AI analytics turn feedback into actions and identify growth drivers. Review management includes strategic review requests, fake-review integrity checks, and market analysis; social media tools and business listings features address visibility and SEO. The platform is tailored to larger organizations in home services, fitness, wellness, and children’s services. Named integrations include ServiceMinder, ServiceTitan, Zingfit, Zenoti, iSalus, Glofox, Pike13, Procare, Athena Health, Daxco, MarketSharp, Mindbody, ClubReady, and SalonBiz. Listen360 describes onboarding with step-by-step guidance, tailored training, and ongoing assistance. It does not currently offer a mobile app, though some tools can be accessed on a device while away from a computer. The maker is Listen360, founded in 2008 and headquartered in Denver, Colorado, at EverCommerce’s corporate headquarters. Pricing is by request, per location or by request volume.