Influitive vs Mention Me

Influitive is a customer advocacy platform for companies looking to engage customers and mobilize advocates. Its programs can support referrals, references, reviews, case studies, customer feedback, onboarding, social sharing, and product adoption. The Customer Advocacy plan lists activation, personalization and targeting, loyalty and rewards, campaign templates, and analytics. Digital Community adds discussions, moderation, a knowledge base, ideation, and Q&A. The service supports events, private spaces, referral links, and fraud controls; rewards can include company swag, dinners, training sessions, charity donations, or gift cards. Influitive describes its engagement approach as gamification combined with data-driven segmentation and personalization. Salesforce integration can route referrals to sales teams and request references, while marketing automation integrations can send invitations and messages and score leads. An open API and connectors such as Zapier are offered for custom integrations. Influitive lists web and API access and mobile apps. It is a paid service with pricing on request and no free plan.

Mention Me is an AI-powered customer advocacy and referral marketing platform for brands. Its Product Referral feature tracks who shares products, which products they recommend, and whether those shares lead to sales. Name Share lets a customer recommend a brand in conversation, with a friend entering the customer’s name at checkout. Brands can run cohort A/B tests and use Propensity to Refer machine learning to tailor messages and actions to customer segments. The dashboard reports referral revenue and new-customer average order value, alongside advocacy insights and optimisation tips. Integrations and partners include Emarsys, Klaviyo, Attentive, Shopify, Trustpilot, and Feefo; APIs and webhooks can connect other customer platforms. Mention Me says it is ISO 27001 certified and GDPR and PECR compliant, with data encrypted in transit and at rest. It says the platform is hosted by AWS in a multi-zone data centre in Ireland, and undergoes annual third-party security audits and penetration tests every six months. The service is available on the web and through an API. Pricing is on request, and a 60-day trial is offered. Mention Me was founded in 2013 and is headquartered in London.