Inrō vs Repli
Inrō
inro.socialRepli
repli.inSide by side
| Figure | Inrō | Repli |
|---|---|---|
| Price from | €12.99/mo | ₹2,493/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · Instagram DM Automation Tools | 8.1 (#5) | 7.8 (#9) |
| Spec score · Messenger Marketing Software | 8.1 (#14) | 7.8 (#22) |
| Audience | Inrō is built for direct-to-consumer brands, e-commerce businesses, creators, coaches, consultants and agencies. | Repli describes its intended users as creators, coaches, D2C brands and agencies. |
| Integrations | Direct integrations include Shopify, Stripe, Calendly, Eventbrite, HighLevel, ElevenLabs, Meta Conversions API and Meta Pixel, with thousands more through Make. | The integrations library lists Shopify, WooCommerce, Razorpay, Shiprocket, HubSpot, Salesforce, Zapier, Make, n8n and other services. |
| Product | Inrō is an Instagram-first DM automation and AI Agent platform that turns comments, story replies, mentions and DMs into qualified conversations and sales. | Repli automates Instagram DMs and WhatsApp Business conversations using triggers, AI replies, lead capture and analytics. |
| Security | Inrō is a Meta Tech Provider and runs on Meta’s official Instagram API rather than unofficial browser automation. | Documentation says Repli uses row-level security, role-based policies, email verification, revocable session devices and server-side-only secrets. |
| Support | The support email listed by Inrō is [email protected]. | Repli documentation lists support by WhatsApp at +91 8007377376 and email at [email protected]. |
Plans
Repli
- FreeFree
- Creator₹2,493 a month
- Pro₹4,996 a month
- Pro+₹149,918 a month
- BusinessPriced on request
In their own words
Inrō
Inrō is an Instagram-first platform for automating direct messages and using an AI Agent to turn social interactions into conversations. It can start scenarios from comments, story replies, DMs, mentions, referral links and other events, then send messages, share links, collect data or hand off to AI. The Agent answers questions, qualifies leads, recommends offers, sends booking or checkout links, and follows up in a brand’s tone. Campaigns support scheduled targeted broadcasts and multi-step sequences to selected contacts. Inrō also creates, schedules and publishes Instagram posts, reels and stories, with controls for captions, tags, locations, alt text and reel covers. Direct integrations include Shopify, Stripe, Calendly, Eventbrite, HighLevel, ElevenLabs, Meta Conversions API and Meta Pixel; Make connects it to thousands more. It provides a versioned REST API, webhooks and an MCP server, though the API cannot read inbox history. The web app runs in a browser. A free plan is available; Pro is €12.99/month and includes a 14-day trial.
Repli
Repli automates Instagram and WhatsApp Business conversations using triggers, AI replies, lead capture and analytics. Its Comment-to-DM feature can send a private message when a selected keyword appears in a comment on a post or reel. An AI persona can be trained on products, FAQs, policies and brand tone, and can hand complex conversations to a human. DM forms collect contact details and custom fields; leads can be exported or sent to a CRM through webhooks. The AI can find appointment slots and book them in the DM, while post-to-purchase flows can share checkout and payment links. Listed integrations include Shopify, WooCommerce, Razorpay, Shiprocket, HubSpot, Salesforce, Zapier, Make and n8n. Repli says its channel automations use official Meta APIs and enforce messaging windows, rate limits and template rules. The free plan is free, billed forever, with 15 starting credits plus 5 daily, 1 Instagram account and 1 active automation. Creator is ₹2,493 a month; Pro is ₹4,996 a month; Pro+ is ₹149,918 a month. Business pricing is by request.