Instantly vs lemlist
Instantly
instantly.ai
lemlist
lemlist.comSide by side
| Figure | Instantly | lemlist |
|---|---|---|
| Price from | $47/mo | $16/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 17 | 5 |
| Spec score · Bdr Tools | 9.1 (#2) | 8.2 (#14) |
| Spec score · Cold Email Software | 9.1 (#3) | 8.3 (#10) |
| Spec score · Sales Acceleration Software | 9.1 (#3) | 8.2 (#10) |
| Spec score · Email Outreach Software | 9.0 (#4) | 8.2 (#10) |
| Spec score · Outreach Automation | 8.9 (#3) | 8.1 (#10) |
| Spec score · Inside Sales Software | 9.0 (#4) | 8.2 (#9) |
| Spec score · Email Tracking Software | 9.1 (#6) | 8.3 (#14) |
| Spec score · Email Scheduling Software | 9.1 (#5) | 8.3 (#9) |
| Spec score · Ai E Mail Tool | 9.0 (#4) | 8.1 (#13) |
| API | API v2 supports programmatic management of email accounts, campaigns, leads, lists, and sub-workspaces. | The site links to API documentation and describes API access alongside native integrations and MCP. |
| Founded | Trustpilot's company description says Instantly was founded in 2021. | 2018 |
| Headquarters | Sheridan, Wyoming, United States | Paris, France |
| Intended users | Instantly lists agencies, freelancers, enterprise customers, founders, sales, marketing, and sales development among its use cases. | The site identifies sales reps, sales leaders, founders, and RevOps teams as audiences for lemlist. |
| Product | Instantly describes itself as a sales platform combining cold email automation with a built-in B2B lead database. | lemlist describes itself as an AI-powered sales engagement platform for finding leads, personalizing outreach, and running multichannel campaigns. |
| Security | Instantly's privacy policy says its security measures may include firewalls, encryption, hashing or truncation, and access controls. | The official trust center lists a SOC 2 type 2 report and controls covering areas including cloud security and data. |
| Support | The Growth outreach plan includes chat support, while Scale lists premium live support. | Paid plans list in-app live support, while Enterprise includes priority support and a dedicated account manager. |
Plans
Instantly
- Free trialFree
- Growth$47 a month
- Growth (Credits)$47 a month
- Growth Credits$47 a month
- Growth (Outreach)$47 a month
- Starter$94 a month
- Hypergrowth$97 a month
- Hypergrowth (Outreach)$97 a month
- Supersonic (Credits)$97 a month
- Hyper Credits$197 a month
lemlist
- Lead data enrichment add-on$16 a month
- Buying intent signals add-on$21 a month
- Email$55 a month
- Multichannel$87 a month
- EnterprisePriced on request
In their own words
Instantly
Instantly combines cold email automation with a built-in B2B lead database for sales outreach. Its outreach tools support automated sequences, unlimited sending accounts, warmup on paid plans, mailbox rotation, reply detection, and multichannel outreach. SuperSearch provides access to a database of 450M+ B2B leads, with filters and email enrichment. Instantly Copilot can find leads, generate campaigns and sequences, summarize analytics, and run recurring tasks. The integration marketplace includes HubSpot, Slack, Zapier, RB2B, BetterContact, and Replit. Growth (Outreach) costs $47 a month, billed monthly, and includes unlimited email accounts and warmup, 1,000 uploaded contacts, and 5,000 emails monthly. Its 14-day trial requires no credit card and allows up to two connected email accounts, 250 uploaded leads, and 1,000 campaign emails. Platforms listed include Android, iOS, web, and API. Instantly names agencies, freelancers, enterprise customers, founders, and sales and marketing teams among its use cases.