Instantly vs Lusha

Instantly combines cold email automation with a built-in B2B lead database for sales outreach. Its outreach tools support automated sequences, unlimited sending accounts, warmup on paid plans, mailbox rotation, reply detection, and multichannel outreach. SuperSearch provides access to a database of 450M+ B2B leads, with filters and email enrichment. Instantly Copilot can find leads, generate campaigns and sequences, summarize analytics, and run recurring tasks. The integration marketplace includes HubSpot, Slack, Zapier, RB2B, BetterContact, and Replit. Growth (Outreach) costs $47 a month, billed monthly, and includes unlimited email accounts and warmup, 1,000 uploaded contacts, and 5,000 emails monthly. Its 14-day trial requires no credit card and allows up to two connected email accounts, 250 uploaded leads, and 1,000 campaign emails. Platforms listed include Android, iOS, web, and API. Instantly names agencies, freelancers, enterprise customers, founders, and sales and marketing teams among its use cases.

Lusha is a B2B contact and company data platform accessible through an extension, API, Workspace, Claude, and ChatGPT. Its search layer lists more than 290 million verified contacts and 29 million companies, with 78 fields per record and 26 buying signals refreshed weekly. Data options include direct dials, intent signals, and technographic filters; Lusha lists more than 117 million direct dials. The API queries contacts, companies, and signals, while MCP connects Claude, ChatGPT, and compatible assistants. CRM integrations include Salesforce, HubSpot, monday CRM, Zoho, Pipedrive, and Bullhorn; automation integrations include Clay, Make, n8n, and Zapier. The Free plan costs nothing, includes 40 monthly credits and one seat, and does not require a credit card. Revealing an email uses one credit; a phone number uses five. Unused monthly credits roll over up to twice the plan’s credit limit, while annual credits are issued upfront. Listed annual-billed monthly prices are $37.45 a month for Starter, $52.45 a month for Pro, and $299.95 a month for Premium. Plans can be canceled anytime, effective at the end of the billing cycle.