Instantly vs Woodpecker
Instantly
instantly.ai
Woodpecker
woodpecker.coSide by side
| Figure | Instantly | Woodpecker |
|---|---|---|
| Price from | $47/mo | $0.08/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 17 | 15 |
| Spec score · Bdr Tools | 9.1 (#2) | 8.3 (#13) |
| Spec score · Cold Email Software | 9.1 (#3) | 8.2 (#13) |
| Spec score · Sales Acceleration Software | 9.1 (#3) | 8.2 (#11) |
| Spec score · Email Outreach Software | 9.0 (#4) | 8.2 (#11) |
| Spec score · Outreach Automation | 8.9 (#3) | 8.3 (#9) |
| Spec score · Inside Sales Software | 9.0 (#4) | 8.3 (#8) |
| Spec score · Email Tracking Software | 9.1 (#6) | 8.2 (#16) |
| Spec score · Email Scheduling Software | 9.1 (#5) | 8.3 (#10) |
| Spec score · Email Warm-Up Software | 9.1 (#2) | 8.2 (#6) |
| Analytics | The platform reports campaign and outreach performance metrics such as opens, replies, and pipeline contribution. | The feature set includes open, click, reply, soft-bounce, hard-bounce and opt-out tracking plus AI interest classification for replies. |
| API | API v2 supports programmatic management of email accounts, campaigns, leads, lists, and sub-workspaces. | The public REST API uses https://api.woodpecker.co/rest, x-api-key authentication and rate limits, and exposes accounts, prospects, campaigns, reports, mailboxes and agency clients. |
| Company size | LinkedIn lists Instantly.ai as a privately held software-development company with 51–200 employees and headquarters in Sheridan, Wyoming. | LinkedIn lists the company size as 51–200 employees. |
| Founded | Trustpilot's company description says Instantly was founded in 2021. | 2015 |
| Headquarters | Sheridan, Wyoming, United States | LinkedIn lists headquarters in Wroclaw, Lower Silesia, Poland, at 29D Krakowska Street. |
| Integrations | The marketplace lists integrations including Slack, HubSpot, Zapier, RB2B, BetterContact, Replit, Gojiberry, and Findymail. | Ready-made or API-key integrations include Zapier, HubSpot, Pipedrive, Google Sheets, Slack, Salesforce and Airtable. |
| Licence | Instantly is proprietary software; its terms reserve all rights in the platform and prohibit copying, reverse engineering, sublicensing, and derivative works. | Woodpecker software is proprietary copyrighted software owned by Woodpecker.co rather than an open-source project. |
| Product | Instantly describes itself as a sales platform combining cold email automation with a built-in B2B lead database. | Woodpecker describes itself as a cold email and LinkedIn outreach tool for businesses doing outbound. |
| Rating on Capterra | 0.0 out of 5 from 0 user reviews. | 4.5 out of 5 from 33 reviews |
| Rating on G2 | 4.8 out of 5 from 4,159 reviews. | 4.5 out of 5 from 105 reviews |
| Rating on GetApp | 0 out of 5 from 0 user reviews. | 4.5 out of 5 from 33 reviews |
| Rating on Software Advice | No rating because the listing reports no reviews. | 4.5 out of 5 from 33 reviews |
| Security | Instantly's privacy policy says its security measures may include firewalls, encryption, hashing or truncation, and access controls. | Its safety page says data is partially encrypted at rest with 256-bit AES-GCM and partially encrypted in transit using TLS 1.3 without downgrade possibility. |
| Support | The Growth outreach plan includes chat support, while Scale lists premium live support. | The about page says customers can ask questions and expect an answer within hours. |
Plans
Instantly
- Free trialFree
- Growth$47 a month
- Growth (Credits)$47 a month
- Growth Credits$47 a month
- Growth (Outreach)$47 a month
- Starter$94 a month
- Hypergrowth$97 a month
- Hypergrowth (Outreach)$97 a month
- Supersonic (Credits)$97 a month
- Hyper Credits$197 a month
Woodpecker
- New Domains$1 a year
- Email addresses (Maildoso, Mailforge, Infraforge or Azure)$4 a month
- Additional warm-up$5 a month
- Additional warm-ups$5 a month
- White Label$5 a month
- Email addresses (Google or Microsoft)$6 a month
- Google or Microsoft email address$6 a month
- Contacted prospects$7 a month
- Additional Lead Finder credits$10, paid once
- Lead Finder credits$10, paid once
In their own words
Instantly
Instantly combines cold email automation with a built-in B2B lead database for sales outreach. Its outreach tools support automated sequences, unlimited sending accounts, warmup on paid plans, mailbox rotation, reply detection, and multichannel outreach. SuperSearch provides access to a database of 450M+ B2B leads, with filters and email enrichment. Instantly Copilot can find leads, generate campaigns and sequences, summarize analytics, and run recurring tasks. The integration marketplace includes HubSpot, Slack, Zapier, RB2B, BetterContact, and Replit. Growth (Outreach) costs $47 a month, billed monthly, and includes unlimited email accounts and warmup, 1,000 uploaded contacts, and 5,000 emails monthly. Its 14-day trial requires no credit card and allows up to two connected email accounts, 250 uploaded leads, and 1,000 campaign emails. Platforms listed include Android, iOS, web, and API. Instantly names agencies, freelancers, enterprise customers, founders, and sales and marketing teams among its use cases.
Woodpecker
Woodpecker is a cold email and LinkedIn outreach tool for businesses doing outbound. Its multichannel sequences can combine email with LinkedIn profile visits, connection requests, direct messages, and InMails. Listed deliverability tools include email verification, warm-up, inbox rotation, monitoring, adaptive sending, and domain audits. Automation includes condition-based campaigns and workflows, A/B tests with up to 5 versions, and reply sorting by interest level. Woodpecker also lists a B2B lead database of more than 1 billion. Integrations include Claude, Clay, Pipedrive, HubSpot, Calendly, Zapier, and Google Sheets, with API, webhooks, MCP Server, and CLI access. It is listed for web and API. The pricing note is from $35/mo; a free plan and trial are also listed. The trial includes all features for 14 days or until 100 cold emails have been sent, whichever comes first. If the contacted-prospect limit is exceeded, campaigns stop sending to new prospects until the limit renews or the account is upgraded. The company says it serves lead generation, sales, and recruitment professionals and was founded in 2015 in Wrocław, Poland.