InterAction+ vs Magnus Live Account Planning (Signals)

InterAction+ is a CRM for law firms that brings client information, relationship insights and business development activity together. Its dashboard and Key Client Radar provide relationship scoring and centralized client intelligence. Firms can use it to identify new and cross-selling opportunities and report on relationship activities and business development initiatives. The product can automatically capture emails, calendar invitations, client interactions, meeting activities and marketing engagement. It integrates with Outlook, Excel and Word, as well as listed partners and integrations including Cirrom, Eventogy, Emburse, Fellsoft, Index, iQlink and Litera Concep. Hosting options include full cloud and hybrid cloud/on-premise, and the product is available on web, Android and iOS. The mobile app is included for current subscribers. LexisNexis says data is encrypted at rest and in transit using AES-256, and its security measures are designed to support GDPR, HIPAA and CCPA compliance. Subscription support includes expert advising, product updates, industry content and support, with planning, implementation and education assistance also offered. Pricing is available on request.

Magnus Live Account Planning (Signals) is a web platform for managing important accounts between formal planning cycles. It brings account ambition, growth priorities, strategic direction, stakeholder intelligence, propositions, and market signals into a shared account plan. Teams can build a common understanding of stakeholders’ priorities, motivations, and decision roles, then coordinate actions across sales, business development, account management, marketing, and bid teams. Signals track changes among customers, competitors, and markets to help teams decide what may need a response. The platform can be deployed for must-win accounts, account clusters, an entire account book, or a portfolio across teams and regions. Magnitude, Magnus’s GTM Operating System, powers it by connecting account strategy, stakeholder intelligence, propositions, activation, and live signals. Magnus distinguishes the account plan from a CRM: it says the plan holds priorities and direction for what should happen next, while a CRM records what has happened. Pricing is on request. Magnus says its personal-data handling is subject to UK GDPR and the Data Protection Act 2018, and that client data processing is governed by client agreements.