Interakt vs WhatsApp Now

Interakt is a customer engagement platform for marketing, sales, and support, with automation for customer interactions. Its listed channels include WhatsApp, Instagram, RCS, and voice. Teams can handle WhatsApp and Instagram customer queries in a shared inbox and collaborate on responses. Marketing tools include bulk WhatsApp campaigns and Click-to-WhatsApp ads for capturing leads on WhatsApp and Instagram. A no-code, drag-and-drop chatbot builder supports WhatsApp automation; Interakt says it can automate up to 80% of queries. Its Sales CRM gathers leads from WhatsApp, workflows, API, Shopify, or manual entry, with automatic assignment of owners and statuses. Businesses can sync catalogs from Shopify, WooCommerce, or Excel for customers to browse and buy through WhatsApp Pay. The integrations list includes Shopify, WooCommerce, and Google Sheets, alongside public APIs and webhooks. Interakt is available on Android, iOS, and web. Growth costs $55/mo (+taxes); a 14-day trial is available without a credit card, but there is no free plan.

WhatsApp Now is a WhatsApp Business API platform for marketing, customer engagement, authentication, and support. It says it uses Meta's WhatsApp Business Platform on its Cloud API. Teams can create, schedule, and manage personalized campaigns with audience segmentation and targeting, while a shared inbox supports collaborative handling of conversations. Listed AI chatbot uses include answering FAQs, qualifying leads, handling bookings, and guiding customer journeys around the clock. For authentication, the platform supports OTP templates and automatic SMS fallback. Real-time reporting covers campaign performance, engagement, conversions, response rates, and audience behavior. Users can sync a CRM or connect lead sources when importing audiences and creating campaigns. The listed platforms are Android, iOS, web, and API. API setup requires a verified Facebook Business Manager, a Message Central account, a linked Facebook business account, and a verified phone number. The Pay as you go plan costs nothing and includes a shared inbox, broadcasting, scheduling, unlimited contacts, up to 10 tags, and up to five custom attributes. Enterprise costs ₹4,999 a month, billed monthly, with additional conversation charges.